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Best Of #B2BMX: Beloved Classics & New Releases Dominate The B2B Airwaves As RevOps, Interactive Brand Storytelling & Personalized Content Take Center Stage

Best Of #B2BMX: Beloved Classics & New Releases Dominate The B2B Airwaves As RevOps, Interactive Brand Storytelling & Personalized Content Take Center Stage

It's in the name: The Best of B2BMX (#BOB2BMX) event series highlighted the best sessions from Demand Gen…

Industry News September 30
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The Buyer Experience Wave Is Coming… Are You Ready To Meet It?

The Buyer Experience Wave Is Coming… Are You Ready To Meet It?

In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We're only halfway…

Demanding Views October 9
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B2B Marketers Sound Off: What's Working In ABM During & Post-COVID-19?

B2B Marketers Sound Off: What’s Working In ABM During & Post-COVID-19?

With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM…

Industry News April 15
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PathFactory Names Helen Baptist As New COO

PathFactory Names Helen Baptist As New COO

PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead…

Industry News July 29
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Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B…

Industry News July 24
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PathFactory Names New CEO

PathFactory Names New CEO

PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its…

Industry News July 10
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Demandbase Introduces Ecosystem For ABM Tech Integrations

Demandbase Introduces Ecosystem For ABM Tech Integrations

Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include…

Industry News May 8
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Top 10 Quotes From #COS19

Top 10 Quotes From #COS19

This year's Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways…

Blog May 8
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PathFactory Launches New Buyer Enablement Tools

PathFactory Launches New Buyer Enablement Tools

PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction…

Industry News May 6
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B2B Marketers Look To Modernize Webinar Experiences By Promoting Two-Way Engagement

B2B Marketers Look To Modernize Webinar Experiences By Promoting Two-Way Engagement

Webinars continue to be a staple in many B2B demand gen strategies, with studies show that webinars are…

Industry News May 1
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Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…

Industry News April 29
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PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data

PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data

PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right…

Solution Spotlight April 1
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