Clearbit Unveils Data-Driven Platform For Marketing, Sales Teams

Clearbit, a data-tools provider for B2B companies, launched Clearbit X, a data-enabled growth engine designed to help companies improve customer communications with digital marketing and demand generation tools. With a focus on assisting data-driven growth needs of B2B companies, the platform aims to helps sales and marketing teams enrich interactions with first- and third-party data and bring data together to enhance the entire lead lifecycle.

The Top Three In-Demand Digital Marketing Skills & What They Pay

GiannaphotoAugust2017Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses looking to integrate new technologies and strategies to get an edge over their competitors.

Oracle Spotlights 2017 Markie Award Winners At Modern Marketing Event

1markeisFor the past 11 years, Oracle has recognized modern marketers from around the world at the company’s annual Markie Awards.

This year at the Modern Marketing Experience event in Las Vegas, the awards featured 17 categories reflecting the evolving marketing landscape, including Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign and Modern Marketing Leader of the Year.

Bonfire Marketing Acquires Response Capture

1bonfireBonfire Marketing, a digital marketing agency, announced it acquired Response Capture, a B2B demand generation agency and marketing automation consulting company. Terms of the deal were not disclosed.

The company said Response Capture’s offerings complement Bonfire’s, and the acquisition will provide clients with enhanced services in content development, SEO, SEM, design, copywriting and social media.

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