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5 Industry Experts Sound Off On B2B Content Challenges

Even though the content marketing landscape has evolved into a pivotal part of many B2B marketing strategies, there are still hurdles to overcome before the content can thrive. This infographic from Kapost shares insight into B2B challenges from five content marketing thought leaders, including Ann Handley, Michael Brenner and Ardath Albee.

Content Scoring From Kapost Links Content With Business Results

shutterstock 178775504One of the most challenging tasks for any B2B marketer is making the connection between content and revenue. While traditional metrics such as engagement, unique page views and social shares provide some data on content performance, they fail to identify how specific pieces of content move buyers through the funnel.

To provide marketers with a clearer picture of how individual pieces of content are driving business results, Kapost launched a new content analytics feature called Content Scoring.

Kapost Releases Content Calendar App For Eloqua Users

KapostLogoKapost announced an editorial calendar app for Eloqua users, enabling them to view their email and campaign activities on monthly and quarterly calendars directly within the marketing automation platform.

The free Kapost Calendar App Beta, which will be available in late June to all Eloqua 10 users, offers two views: Content and Campaigns. Respectively, they show sent and scheduled Eloqua emails on a monthly, weekly and daily basis; and activated and scheduled Eloqua campaigns on a quarterly basis.

The Perfect Team: Marketing Automation And Targeted Content

Anne Murphy KapostBy Anne Murphy, Managing Editor, Kapost

2013 is an exciting time to be a marketer.

This year, even more organizations are investing in marketing automation software to better target their campaigns, analyze the effectiveness of their efforts, and calculate ROI with more accuracy than ever before. Marketers can now track every step of the buyer's journey, take that data and turn it into strategies to successfully drive results including lead and revenue generation.

C2C Power Panels To Focus On Specific Stages Of The Buying Cycle

C2C twitter logoAddressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle.

The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats; and amplifying content across all channels.

How to Build A Sustainable Content Marketing Strategy

Live Date: January 22, 2013 at 1 PM ET / 10 AM PT  •  Register Now »

Marketers know that content is a core element of any successful demand generation strategy. What many of us continue to struggle with, is building a plan that can be sustained for the long haul. A scalable process for generating content ideas, executing on those ideas and successfully leveraging the output to feed the funnel is still elusive to many organizations. This webinar will provide you with a plan for how to build your own content marketing machine.

Marketo Ramps Up Marketing Nation With Program Exchange, Partner Ecosystem

On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the third in a series related to the company's Marketing Nation initiative, which was launched in late October.

The current announcements related to the Marketing Nation initiative include:

Marketo Program Exchange. Marketo is developing a shared library of pre-built, verified marketing programs for the company's user community. Program Exchange templates cover categories such as lead scoring, email campaigns, lead nurturing, webinar creation and SEM.

Kapost Launches Certified Agency Partner Program, Announces Integration With Eloqua

a content marketing software provider, launched its Certified Agency Partner Program today during the 2012 Eloqua Experience conference.

The Kapost Certified Agency Partner Program was developed to help agencies become trained experts on the Kapost platform, enabling them to offer their clients content marketing services through the platform. Verticurl and Couch & Associates will be joining the program as charter members.

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