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Uberall Report Highlights Increase In B2B Unbranded Search

According to a new report from Uberall Inc., a provider of brand optimization and reputation services, Google data reflects that 90% of buyers typically don’t have a brand in mind when they begin their online research. When buyers first search for a product or service, they search for generic phrases — such as “ABM solutions” or “lead generation tools.” This is why companies can no longer rely on brand recognition to drive sales. While not all industries are the same, B2B companies must leverage unbranded search activity to develop local visibility and growth strategies.

Study: 52% Of Marketers Engage Customers In Real Time, Across Multiple Channels

The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of Marketing report shows that more than half (52%) of marketers engage customers in real time across one or more channels, signaling how progressive businesses are identifying opportunities for more personalized engagement with potential customers on their terms. This can be attributed to the growing adoption of AI and increase in data sources to enhance customer engagement, according to the report.

New Research: Knowing How Buyers Consume, Interact With Content Generates Higher Conversions

B2B companies that focus on understanding how prospects and customers consume and interact with content are positioned to generate 8x more views and 7x higher conversions, according to a new Content Experience Report by Uberflip. The inaugural report, released at ConEx 2018, taking place in Toronto, Canada August 21-22, aims to shine a light on the current impact of content experiences on key B2B marketing metrics.

New NetLine Research Reveals Content Consumption Gap Is Highest For C-Level Execs

There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State of B2B Content Consumption and Demand Report for Marketers report from NetLine Corporation shows that marketers are prioritizing C-level executives on their target accounts. But the consumption gap — the time between when a user initially receives or downloads content and when they actually read it — is among the highest for C-level executives, who are often busy and inundated with information.

2013 Webinar Benchmark Report


on24 wbr wp drc capWebinars remain the go-to solution for marketing, training and corporate communication, and the global economic downturn continues to drive use of this versatile and cost-communication effective tool. The latest edition of the ON24 Webinar Benchmark Report outlines some of the key yardsticks when it comes to promotion, registration, attendance and post-webinar activities.

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