Treehouse Interactive this week announced a series of updates to the company's MarketingView marketing automation solution, including new tools and tighter integration with the Salesforce Sales Cloud platform.
The Salesforce Sales Cloud enhancements integrate Treehouse marketing automation with Salesforce lead, contact and opportunity object data. The goal, according to Treehouse, is to allow companies to automate their lead nurturing based on multiple attributes, including opportunity stage, vertical market and product purchase history. Marketers can also engage in post-purchase nurturing for customer upsell, cross-sell, on-boarding and retention campaigns.
"We wanted to take marketing automation to new levels with this release," said Erich Flynn, CEO of TreeHouse Interactive. "A deeper integration with Salesforce allows for post purchase up–sell and greater customer or prospect nurturing. We've built on our industry–leading technology event marketing features, making them even more robust."
Treehouse has introduced enhanced event marketing tools, including the ability to limit the number of attendees, close event registrations automatically at a pre-set time, and to require authentication or direct mail integration.
The company also added features to its dedicated content marketing module, which is integrated with its core marketing automation system. The content marketing manager supports content uploads, social media integration, reporting and conversion tracking integration with a user's web analytics. Content syndication is also available via a partnership between Treehouse and The Ventana Group.
In related news, Treehouse announced a new additions to its partner relationship management platform, including enhanced lead distribution capabilities, a Reseller View Partner Marketplace module for building channel partner directories, and new API additions.
The announcements were made at the Dreamforce 2012 Cloud Expo, held this week in San Francisco.