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Aprimo Looks To Accelerate Marketing Activities With Productivity Management Solution

Source: Aprimo Source: Aprimo

Aprimo Productivity Management is a marketing resource management solution designed to simplify collaboration to increase the speed-to-market of campaigns. It aims to help marketers streamline valuable assets and deliver content, campaigns and experiences faster across all channels.


The solution aims to empower marketers to eliminate manual work and become more productive. Key features include:

  • Ideation: Capture ideas, tactics and strategies and automatically connect them to Productivity Management for execution.
  • Activity Management: Get a single, roll-up view of what’s happening in marketing at any given time.
  • Workflow Automation: Automate the process of taking requests and managing workflow.
  • Collaboration: Bring ad hoc and structured conversations into your system so users are connected and up to date on their work.
  • Content Review: Provide 100% assurance that the right person is reviewing the content at the right step in the process.
  • Annotations: Digitize the mark-up process and provide actionable feedback with several intuitive annotation tools.
  • Insights and Analytics: Get performance insights to help manage your team’s workload and take action for maximum, sustainable effectiveness.


The solution primarily targets marketers in the financial services, high-tech, manufacturing, consumer product goods and retail industries.


Aprimo Connect is a comprehensive framework of pre-built connectors, low-code integration connections and developer tools that enable the solution to connect with Oracle, Salesforce, SAP, ON24 and more.


Pricing for Aprimo’s SaaS solution is subscription based on the number of users.


Aprimo Productivity Management aims to help businesses optimize work, resources and spend so they can optimize ROI. Its AI-backed capabilities, which include intelligent workflows, automated task routing and agile boards, help marketers deliver content and meet goals faster than ever before.


Aprimo Productivity Management
230 W Monroe Street
Suite 1200
Chicago, IL 60606