Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact
AI adoption has become nearly universal across the enterprise. But a fundamental test remains: are organizations getting measurable…
Demanding Views September 15
Latest In: workflow automation
Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…
Feature September 14
Auxia Launches New Operating System for Marketing Teams
Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…
News Brief August 25
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Corvic AI Launches V5 to Help Enterprises Turn AI Prompts Into Repeatable Workflows
Key Takeaways Corvic AI’s V5 release moves enterprises beyond one-off prompts by turning AI interactions into automated workflows…
News Brief August 4
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…
News Brief July 16
Seismic Extends Aura Agents Across GTM Workflows
Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…
News Brief July 1
AI Agents Are Transforming RevOps: The New Architects of Go-to-Market Success
Revenue operations (RevOps) is undergoing a seismic shift. At the heart of this transformation is the rise of…
Demanding Views September 19
Hubb Management Tools Aim To Automate Event Creation & Promotion
Hubb, a virtual event management software provider, offers attendee engagement and data analytics tools to help brands create…
Solution Spotlight June 8
Templafy Acquires Napp To Enhance Document Workflows
Templafy, a document creation and automation platform, has acquired the B2B sales enablement platform Napp, and plans to…
Industry News May 18
Aprimo Looks To Accelerate Marketing Activities With Productivity Management Solution
Aprimo Productivity Management is a marketing resource management solution designed to simplify collaboration to increase the speed-to-market of…
Solution Spotlight March 18
Resources
