Latest In: Aprimo

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AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…

Industry News July 10
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Aprimo Looks To Accelerate Marketing Activities With Productivity Management Solution

Aprimo Looks To Accelerate Marketing Activities With Productivity Management Solution

Aprimo Productivity Management is a marketing resource management solution designed to simplify collaboration to increase the speed-to-market of…

Solution Spotlight March 18
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Aprimo Launches Content Ideation Tool

Aprimo Launches Content Ideation Tool

Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster…

Solution Spotlight April 13
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Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform

Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform

Aprimo, a global marketing operations technology provider, announced the addition of AI-powered auto-tagging capabilities within its Digital Asset…

Industry News October 9
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Aprimo Unveils SaaS Version Of DAM Solution

Aprimo Unveils SaaS Version Of DAM Solution

Aprimo, a marketing operations and digital asset management (DAM) technology provider, announced it has launched a Software as…

Industry News August 22
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Aprimo Introduces New Campaign Management Feature

Aprimo Introduces New Campaign Management Feature

Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts…

Solution Spotlight June 12
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Aprimo Buys ADAM Software To Improve Digital Asset Management Power

Aprimo Buys ADAM Software To Improve Digital Asset Management Power

Aprimo, a marketing operations platform, has announced the purchase of ADAM Software, a digital asset management vendor, for…

Industry News March 16
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Teradata’s New Offering Leverages Data From Multiple Channels

Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing…

Industry News April 15
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Three Reasons Marketing Automation Is So Hot Right Now

By Jon Miller, VP of Marketing Content and Strategy, Marketo  Marketing automation is hardly a new concept. According…

Demanding Views March 19
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Aprimo Focuses On Productivity With Marketing Studio Update

Aprimo this week released an update to its integrated marketing management suite, including a number of new features…

Industry News December 5
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Aprimo Unveils Relationship Manager Update

Aprimo, a provider of B2B and B2C marketing automation solutions, today released an update to its Aprimo Relationship…

Industry News October 22
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Aprimo Adds Cloud-Based Digital Messaging Solution

Aprimo yesterday announced the availability of its Digital Messaging Center, a comprehensive cloud-based solution that offers a hub…

Industry News October 16
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