Solution Spotlight

Eloqua Launches New Pinterest Connector To Help Marketers Encourage Content Sharing

There’s little doubt about the popularity of Pinterest, a social network that allows members to create digital scrapbooks by “pinning” of images of content and products discovered on the web to thematic boards. Given the surging popularity of Pinterest, the social network presents forward-thinking B2B marketers with an opportunity to…

May 7, 2012
Written by Demand Gen Report Team

Televerde Launches Human Touch Cloud Connector for Eloqua

Televerde recently announced the launch of its Human Touch Cloud Connector for Eloqua, designed to help marketers initiate conversations with customers and prospects “at any step in any program.” The new connector, which can be created as a step within Eloqua Program Builder, is designed to enable relevant and timely…

May 1, 2012
Written by Demand Gen Report Team

D&B Launches Hoover’s Optimizer To Address Data Quality Issues

Business information provider D&B recently released Hoover's Optimizer, a new add-on module for its Hoover's Online service offering. The add-on is designed to address data-quality issues for small and medium-sized businesses that maintain customer and prospect databases. According to a D&B press release, Hoover's Optimizer will draw upon D&B's database,…

April 23, 2012
Written by Demand Gen Report Team

Nimble Helps Marketing Organizations Turn Social Media Communities Into Customers

Nimble, a social business and CRM platform, is now available in the Google Chrome Web Store. The solution is designed to help organizations build relationships with prospects and customers via social media, as well as track and manage sales opportunities. Using the Nimble platform, organizations can manage all social network…

April 17, 2012
Written by Demand Gen Report Team

Brainshark Connector For Microsoft Dynamics CRM Streamlines Delivery Of Sales Enablement Content

Brainshark, Inc., a provider of online and mobile video presentations, recently introduced the Brainshark Connector for Microsoft Dynamics CRM. Through Brainshark’s integration and partnership with Microsoft, Microsoft Dynamics CRM users can take advantage of Brainshark to improve the quality and effectiveness of their sales communications. Brainshark’s cloud-based software enables organizations…

April 10, 2012
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Kwanzoo Smart Banners Streamline A/B Testing

Kwanzoo last week announced the availability of Smart Banners, the company's new platform for performing real-time A/B split testing for banner ad campaigns. The solution is designed for interactive marketers who want to create, test, and modify banner ad creative units on a self-service basis. Kwabzoo is a provider of…

March 27, 2012
Written by Demand Gen Report Team

etouches API Streamlines Event Management, Integrations, To Connect Marketing Platforms

etouches recently announced the next generation release of its API event management software platform. The new version of the API was released along with enhanced features for the company’s eReg and eSocial modules, as well as the integration of partner PR Newswire's iReach content distribution tools into the etouches administrative…

March 13, 2012
Written by Demand Gen Report Team