Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Published: September 15, 2022

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for streaming on, Peacock and Salesforce+.

The first episode spotlights how OneUnited Bank, America’s largest Black-owned bank, is building a revolutionary new digital product aimed at upending the predatory payday loan business. Additional episodes include:

“We created Salesforce+ to be a trusted, on-demand business media channel that shines a light on industry leaders using business as a platform for change,” said Sarah Franklin, President and CMO at Salesforce, in a statement. “We are thrilled to partner with NBCUniversal to highlight unique stories that show how, in today’s business climate, good business requires engagement with every stakeholder — customers, employees and communities.”

Shot over six months in five countries, episodes of “The Shift” will be available to stream on Salesforce+ and beginning at 12:01 a.m. each Monday after airing on CNBC the previous Saturday. On Oct. 3, the series will debut the first three episodes on Peacock, with additional episodes streaming each week to follow.

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