Wurl: Data Backs Advertising on Streaming News Channels
Key Takeaways Wurl’s CTV Trends Report argues that advertisers may be missing valuable FAST News audiences by relying…
News Brief June 3
Latest In: connected TV
Amazon Ads, LinkedIn Collaboration Focused on CTV
Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…
News Brief June 1
How Marketers Can Win as TV and Ecommerce Converge
Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…
News Brief May 14
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it…
Feature February 25
WunderKIND Ads, Yahoo Expand Access to CTV Moments
WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause…
News Brief January 6
Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief December 9
StackAdapt Expands ABM Ecosystem with New Integrations
StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…
News Brief November 24
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV
Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…
News Brief October 27
Advertisers Want to Move Beyond Search and Social— The Question Is “How?”
Champions of the open internet often make an idealistic case for it. They talk about transparency, innovation, and…
Demanding Views October 17
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