Sitecore Enhances Buyer Data Offering With Reflektion Acquisition

Published: September 7, 2021

Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore’s ongoing $1.2 billion commitment to become a SaaS-based digital experience platform.

Reflektion is designed to analyze buyer behavior to determine their preferences and level of buying intent. Users can leverage these behavioral insights to improve buyer interactions in real-time across multiple digital touchpoints with relevant content and products.

Reflektion’s integration into Sitecore’s platform will allow Sitecore users to better educate and engage their buyers while empowering them to make smarter purchasing decisions, which increases buyer satisfaction and drives revenue.

“Search is about more than just entering words into a box and hoping for the right results — it is the cornerstone of a digital experience,” said Steve Tzikakis, CEO of Sitecore, in a statement. “With Reflektion, a brand can add various types of search including personalized search, preview search, conversational search and voice search. This reduces customers’ effort and anxiety to find exactly what they need — with more convenience and speed — and leads to increased customer satisfaction with more conversions and revenue. Acquiring Reflektion reinforces Sitecore’s position as the leader in digital experience technologies that meets customers in the moment with more relevant, intuitive and human experiences.”

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