Parsnipp Launches GEO Platform Built on Real Buyer Behavior
Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…
News Brief May 28
Latest In: buyer behavior
Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2
Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…
News Brief May 4
Global IT Spending to Approach $5 Trillion in 2026: HG Insights
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up…
News Brief April 15
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Why Segmentation Just Became the Top Database Priority for 2026
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…
Demanding Views July 14
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that…
Industry News October 6
Sitecore Enhances Buyer Data Offering With Reflektion Acquisition
Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore's…
Industry News September 7
Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits
For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…
Industry News October 2
Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution
I had the opportunity to attend Salesloft's Rainmaker conference in Atlanta, Ga. last week, where leading sales experts…
Blog March 19
New Research Shows B2B Marketers Lack Processes For Leveraging Engagement Data
Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their…
Industry News June 7
LiveHive Unifies Insights From Sales Acceleration Platform, Launches Partner Network
LiveHive launched updates to its sales acceleration platform designed to provide users a holistic view of their sales…
Industry News April 19
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