LearnPad, a provider of educational tablet solutions and digital content, experienced a 26x growth in marketing-qualified leads (MQLs) after implementing cloud-based marketing automation technology from Act-On Software.
LearnPad had already been using an email marketing solution to manage its email campaigns, but lead quality and quantity were not meeting expectations, according to company executives. They needed a more dynamic, responsive marketing engine that could scale quickly and efficiently to their marketing efforts, and could be managed by a small marketing team.
“Creating a campaign used to mean needing webmasters and email marketers and database analysts to pull all the pieces together,” said Cody Ward, Marketing Manager at LearnPad. “Now it’s much easier, and much faster.”