5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…
Blog April 13
Latest In: marketing qualified leads
Embrace The Double Funnel & Destigmatize MQLs
It's time I come out and say something that you might find contradictory to my advocacy of account-based…
Demanding Views March 25
LearnPad Sees A 26x Growth In Marketing-Qualified Lead With Act-On
LearnPad, a provider of educational tablet solutions and digital content, experienced a 26x growth in marketing-qualified leads (MQLs)…
Industry News March 13
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22Study: Many B2B Marketers Still Don’t Use Data-Driven Measurement Tools
A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics…
Industry News March 21
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