Latest In: marketing qualified leads

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Embrace The Double Funnel & Destigmatize MQLs

Embrace The Double Funnel & Destigmatize MQLs

It's time I come out and say something that you might find contradictory to my advocacy of account-based…

Demanding Views March 25
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LearnPad Sees A 26x Growth In Marketing-Qualified Lead With Act-On

LearnPad, a provider of educational tablet solutions and digital content, experienced a 26x growth in marketing-qualified leads (MQLs)…

Industry News March 13
Content Scoring Eloqua Jesse Noyes Kapost marketing qualified leads marketo Revenue Marketing salesforce Senior Director of Content Marketing
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Content Scoring From Kapost Links Content With Business Results

One of the most challenging tasks for any B2B marketer is making the connection between content and revenue.…

Industry News March 12
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Study: Many B2B Marketers Still Don’t Use Data-Driven Measurement Tools

A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics…

Industry News March 21
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