Infer, a provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential. The new service was unveiled at the SiriusDecisions Summit in Nashville, Tenn.
Infer’s fit and behavior models positions users to analyze key signals — such as a company’s business model, technology vendors, relevant job postings, public filings, social presence, marketing automation data, product usage data, and other attributes — to produce account, contact and lead scores. The scores can then be shared with the CRM system.
- Written by Brian Anderson
- Category: Industry News
- Hits: 1444