by Alice Walmesley & Tom Cosgrove, Gartner | Mar 15, 2022 | Demanding Views
Never has it been clearer that the B2B sales playbook that got us here will not get us where we need to be. The traditional sales model driven by seller interaction is increasingly out of sync with B2B buyers’ preferences for rep-free purchases. While reps play...
by Kelly Lindenau | Mar 10, 2022 | Industry News
Contentstack, a content experience platform, released its Contentstack Marketplace, a hub for partners and customers designed to help clients adopt new functionality with lower investment and reduced risk. With Contentstack Marketplace, integrations and extensions are...
by Kelly Lindenau | Mar 10, 2022 | Industry News
WeVideo, an online video editor, unveiled two new integrations with Meta Business Suite for Facebook and Instagram to help streamline the video exporting process. The collaboration is designed to enable users to post video content directly to Facebook and Instagram...
by Kelly Lindenau | Mar 9, 2022 | Industry News
Invoca, a conversation intelligence platform for revenue teams, launched its no-code integrations library to help enterprises and multi-location businesses activate conversation intelligence data in their digital marketing and sales platforms. The library, which was...
by Kelly Lindenau | Mar 9, 2022 | Blog
Welcome back to Demand Gen Report’s blog series, Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the...
by Kelly Lindenau | Mar 8, 2022 | Industry News
As organizations grow more advanced in their go-to-market strategies, it’s essential that all departments work in sync, share information and, most importantly, support each other’s initiatives. You might be thinking: “Yes, we know sales and marketing must...
by Kelly Lindenau | Mar 7, 2022 | Industry News
Bynder, a digital asset management (DAM) platform, acquired GatherContent, a content operations platform, to add collaborative workflow and editorial processes to enhance its platform’s content creation capabilities. Bynder is designed to enable teams to...
by Kelly Lindenau | Mar 7, 2022 | Financial News
Apollo.io, a sales intelligence and engagement platform, closed a $110 million Series C funding round led by Sequoia Capital alongside existing investors Tribe Capital, Nexus Venture Partners and NewView Capital. Apollo.io’s platform includes a B2B contact...
by Klaudia Tirico | Mar 7, 2022 | Solution Spotlight
Clearbit’s Data Activation Platform aims to help marketers discover, engage and convert their most valuable customers. The platform allows teams to define ideal companies in their target market and activate real-time intelligence to create precise target...
by JR Sherman, RainFocus | Mar 7, 2022 | Demanding Views
As Omicron cases surged earlier this year, major events across multiple industries were once again forced to send the dreaded “This event has been postponed/canceled” emails to thousands of registered attendees. Reminiscent of 2020, marketers who...
by Kelly Lindenau | Mar 3, 2022 | Blog
As the Arizona sun set on the final day of the B2B Marketing Exchange (#B2BMX), close to 1,000 B2B marketers walked away with more knowledge than they could have hoped for. We combined the hottest insights from our all-star line-up of speakers, and it’s our...
by Karen Axelton, Contributing Writer | Mar 3, 2022 | Industry News
As #B2BMX 2022 wound to a close, marketers savored the opportunity to mingle with their peers, enjoy the Scottsdale, Ariz., sunshine and learn about the latest marketing trends and tactics. Here are the key takeaways from Day Two of the conference. Secrets To Grabbing...
