Demand Gen Report
Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning, according to Forrester’s 2026 Budget Planning Guides. Organizations are now planning...
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Zeda.io Unveils New AI Feature That Harnesses Customer Feedback
Zeda.io, a customer insights hub, released Insights 2.0, an AI-driven Copilot tool that seeks to transform customer voices into actionable insights to help drive revenue-focused product strategies. Specifically, the solution…
Industry News March 19Leadspace Drive Platform Seeks To Improve Customer Understanding & Campaign Effectiveness
Leadspace, a B2B customer data platform (CDP), aims to deliver B2B buyer profiles, total addressable market (TAM) and ideal customer profile (ICP) discovery, segmentation and buyer insights with more than…
Solution Spotlight March 19Without Demand Generation, Lead Generation Doesn’t Stand A Chance
Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising…
Demanding Views March 15