by Kelly Lindenau | Feb 9, 2022 | Blog
For 42% of viewers, the primary reason they tune into the Super Bowl is to watch the advertisements. With companies competing for coveted 30 seconds ad slots at about $6.5 million a pop, the competition’s always on to see who produces the best commercials — and...
by Kelly Lindenau | Feb 7, 2022 | Industry News
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data to enable full-funnel personalization, measurement and attribution and help brands identify, acquire and retain customers while...
by Bonnie Crater, Full Circle Insights | Feb 7, 2022 | Demanding Views
CMOs at B2B companies are responsible for driving predictable growth in addition to the traditional marketing and brand-building tasks they manage. Now more than ever, CMOs need reports that quantify the impact of marketing’s lead gen activities. The Covid-19...
by Kelly Lindenau | Feb 7, 2022 | Industry News
Uberflip, a content experience platform (CEP), became the first CEP endorsed by WordPress’s enterprise-level CMS platform WordPress VIP. The company will join WordPress VIP’s Technology Partnership program, which seeks to enhance digital experiences by...
by Kelly Lindenau | Feb 3, 2022 | Industry News
Breaking news: The B2B groundhog has seen its shadow, and it’s predicted that this year’s B2B Marketing Exchange (#B2BMX) will be one for the books. After all, it’s poised to bring more than 600 practitioners to Scottsdale from Feb. 28 to Mar. 2 to...
by Kelly Lindenau | Feb 3, 2022 | Industry News
Brightcove Inc., an online video platform, acquired Wicket Labs, an audience insights company, to offer its customers deeper insights into buyer behavior. Brightcove customers will now have access to Wicket Labs’ content and subscriber insights to help them...
by Klaudia Tirico | Feb 2, 2022 | Solution Spotlight
LeadsRx has solved a decades-old problem for national advertisers. The new attribution tool empowers them with the ability to accurately measure the effectiveness of national TV commercials given the complexities when they air in various regions, states, across time...
by Kelly Lindenau | Feb 2, 2022 | Industry News
Agent3, an end-to-end ABM provider, acquired demand generation specialist oneninefive to help enhance its ability to deliver account-centric demand gen programs to its global customer base. Agent3 plans to combine its existing demand gen resources with...
by Kelly Lindenau | Feb 1, 2022 | Industry News
Over the next three years, business and customer experience (CX) leaders plan to seek ways to diminish reliance on traditional surveys, as 60% of organizations with voice of the customer (VoC) programs will supplement traditional surveys by analyzing voice and text...
by Kelly Lindenau | Feb 1, 2022 | Industry News
Casted, an amplified marketing platform, enhanced its Casted Themes offering with a new ‘Written Content’ feature. Casted Themes is designed to help content marketers plan, execute and analyze their strategies and provide a 360-degree view of content across...
by Kelly Lindenau | Feb 1, 2022 | Blog
It’s the one-year anniversary of this blog series, and I feel like shaking things up… But first, let’s get the pleasantries out of the way: Welcome back to Demand Gen Report’s blog series, Buzzworthy B2B. We’ve spent the past month...
by Richard Conn, 8x8 | Feb 1, 2022 | Demanding Views
All businesses generate more sales if they have loyal customers who keep coming back for more. One-off customers are always good news, but repeat customers are a goldmine of future sales — that’s why focusing on the best ways to increase customer retention is...
