by Kelly Lindenau | Jan 4, 2022 | Industry News
ON24, a virtual events platform, revealed new integration abilities between its ON24 Connect platform and Drift’s revenue acceleration platform. The expanded partnership seeks to help joint customers combine real-time Drift activity and conversational data with...
by Klaudia Tirico | Jan 4, 2022 | Solution Spotlight
Uberflip Enrichment is an enhanced offering within Uberflip Analytics that seeks to provide customers with buyer-level content insights. Back-Of-The-Box Details While Uberflip customers always had access to powerful content engagement and performance analytics, the...
by RK Maniyani, MeritB2B/True Influence | Jan 4, 2022 | Demanding Views
Whether personal or professional, accuracy, truth and transparency are essential for success. Accuracy provides a high level of quality and precision, while truth and transparency offer accountability, stability and security. For a marketer, these are all crucial...
by Klaudia Tirico | Jan 3, 2022 | Case Studies
When Paige Gerber joined sales readiness platform Mindtickle as Director of Demand Generation, the company was just starting to implement a new buyer experience solution called Hushly to create personalized experiences for visitors to their content hub. But when...
by Kelly Lindenau | Dec 22, 2021 | Industry News
Optimizely, a digital experience platform (DXP), launched an integrated version of its B2B Commerce Cloud and Content Cloud products to help brands reach audiences with more sophisticated content strategies and work more effectively across large...
by Kelly Lindenau | Dec 22, 2021 | Industry News
Cvent, an event management software company, joined forces with ID.me, a secure digital identity network, to create Cvent Health Check, a solution designed to bring seamless health, testing and vaccine status verifications to hybrid and in-person events in the U.S....
by Kelly Lindenau | Dec 21, 2021 | Industry News
Madison Logic, an ABM platform, strengthened its ML Insights offerings, which helps provide a comprehensive signal of purchase intent and leverages an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market...
by Kelly Lindenau | Dec 21, 2021 | Industry News
IDG Communications, Inc., a technology media company, acquired LeadSift, a B2B sales and marketing intelligence platform, to help provide another layer of actionable intent data for technology marketers. LeadSift uses proprietary AI and data mining technologies to...
by Kelly Lindenau | Dec 21, 2021 | Solution Spotlight
Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions and taking action to deliver results. The portfolio combines bold research-based insights and curated models and frameworks with hands-on...
by Curtis Marshall, AnalyticsIQ | Dec 17, 2021 | Demanding Views
When we all started working remotely in the spring of 2020, I don’t think any of us could have foreseen how permanent the “new normal” would be. The line between our personal and professional lives was instantly blurred and the two worlds have grown even closer...
by Kelly Lindenau | Dec 17, 2021 | Industry News
Validity, a data management solution, partnered with Adobe as part of the Adobe Exchange Partner Program to help build upon existing synergies between Validity’s Everest email success platform and Adobe Campaign, which orchestrates, launches and measures...
by Dave Egloff, Gartner | Dec 15, 2021 | Demanding Views
The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders — spanning sales, marketing and customer service — remain stuck in this legacy mindset. Customers are speaking, and it’s...
