Demand Gen Report

New AI-Powered Adaptive Identity Resolution Offered by Hightouch

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle...

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

News Brief

Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

Latest Posts

Programmatic Advertising Tricks For B2B Marketers

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third…

Demanding Views March 7

How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other. In this data rich environment, Debbie…

Blog March 5

Totango & Catalyst Unify Product Offerings Through Merger

Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led…

Industry News March 4