Demand Gen Report

Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

2X Acquires Outbound Funnel to Expand Revenue Operations Capabilities

Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack. As the...

Illustration of a person planning and organizing on a bulletin board

Latest Posts

Programmatic Advertising Tricks For B2B Marketers

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third…

Demanding Views March 7

How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other. In this data rich environment, Debbie…

Blog March 5

Totango & Catalyst Unify Product Offerings Through Merger

Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led…

Industry News March 4