by By Alex Williams, Trendline | Nov 12, 2021 | Demanding Views
Change is inevitable, especially in technology — but not all changes are ideal. Apple’s new Mail Privacy Protection (MPP) measures are a classic example, at least for marketers. As of Sept. 20, subscribers now have the option to opt-in for the new privacy...
by Klaudia Tirico | Nov 12, 2021 | Financial News
Knak, a codeless campaign creation platform for enterprise marketing teams, secured $25 million in a Series A round led by Insight Partners. The funding will be used to grow the Knak team, launch a channel program, expand the platform and boost industry awareness....
by Klaudia Tirico | Nov 11, 2021 | Industry News
Conversica Inc., provider of Conversational AI solutions for enterprise revenue teams, unveiled a new Conversational ABM solution designed to automate personalized outreach across email, SMS and website chat. The solution aims to combine the power of personalized...
by Klaudia Tirico | Nov 10, 2021 | Industry News
Dun & Bradstreet is looking to expand its positioning in revenue technology with Eyeota and NetWise. The company announced it has signed a definitive agreement to acquire both companies to help grow its Audience Solutions businesses with global scale and the...
by Kelly Lindenau | Nov 10, 2021 | Blog
At HubSpot’s INBOUND 2021 event, the CRM platform revealed a series of enterprise-grade releases and updates to help business better align their data, channels and teams, and more easily adapt to every growth phase. With innovations that include advanced...
by Klaudia Tirico | Nov 10, 2021 | Solution Spotlight
VEED.io is a free video editing app that’s designed to be easy, simple and accessible to all. It was created especially for content creators who want to generate high-quality social media posts in an instant. VEED’s video editing tool is free online and...
by Michael Rodriguez | Nov 10, 2021 | Industry News
The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a rapid rate, but the old adage “too much of a good thing is bad” has come into play. B2B buyers are now swimming in a vast ocean of digital content, but...
by Kelly Lindenau | Nov 10, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer custom-built connectors for Demandbase and its InsideView and DemandMatrix companies. The new...
by Kelly Lindenau | Nov 9, 2021 | Industry News
Invoca, a conversation intelligence platform, released Lost Sales Recovery, a new solution designed to spot missed sales conversion opportunities when high-intent callers fail to reach a live agent. Additionally, the technology seeks to assist multi-location and...
by Klaudia Tirico & Kelly Lindenau | Nov 9, 2021 | Industry News
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry still grapples with the effects of the Covid-19 pandemic that seemingly blended 2020 and 2021 together, marketers are hopeful that the new year will...
by Beth Wanner, Uberflip | Nov 5, 2021 | Demanding Views
There has been a lot of coverage lately from the likes of Forrester and Aragon Research on the seemingly new martech category of content experience. I’d love to be able to tell you I’m a brilliant marketer who saw this coming a mile away and was an early...
by Kelly Lindenau | Nov 4, 2021 | Industry News
Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper after spending more than a decade at HubSpot, most recently serving as the company’s Mid-Market Sales Leader in the U.K. and Ireland. At...
