by Klaudia Tirico | Nov 4, 2021 | Industry News
Vimeo, a video software solution, launched a new platform designed to produce and promote live experiences such as webinars, product launches and large-scale virtual events. Vimeo Events features an intuitive live production tool, integrations with leading martech...
by Kelly Lindenau | Nov 4, 2021 | Financial News
Apollo.io, a sales intelligence and engagement platform, secured $32 million in a series B funding round led by Tribe Capital with NewView Capital and existing investor Nexus Venture Partners. The company plans to use the capital to help accelerate marketing,...
by Klaudia Tirico | Nov 4, 2021 | Industry News
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host “Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success” on Nov. 11, 2021. The virtual summit will bring together industry analysts,...
by Kelly Lindenau | Nov 3, 2021 | Industry News
Casted, an audio and video content marketing platform, rebranded itself as an Amplified Marketing platform and released Casted Themes, a new product designed to capitalize on the principles of Amplified Marketing. According to Casted, the components of Amplified...
by Kelly Lindenau | Nov 2, 2021 | Industry News
RevOps platform ringDNA rebranded into Revenue.io, a solution created to help marketing teams optimize their revenue performance and provide real-time guidance to address buyers’ needs. Revenue.io’s solution is designed to surface and recommend best...
by Kelly Lindenau | Nov 2, 2021 | Blog
Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to...
by Kelly Lindenau | Nov 1, 2021 | Industry News
ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales team follow up, measure it across the funnel and utilize technology to scale their efforts. Oh, yes, and ensure the content they’re providing...
by Kelly Lindenau | Nov 1, 2021 | Industry News
WeVideo, a cloud-based, collaborative multimedia creation platform, integrated with Dropbox Replay, a video collaboration tool that consolidates comments, acts on feedback and finalizes video projects in one place, to help teams collaborate more easily throughout the...
by Kelly Lindenau | Nov 1, 2021 | Solution Spotlight
LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room (DCR) that houses and makes the anonymous and first-party data needed to drive analytic software available. The architecture allows IT teams...
by Kelly Lindenau | Oct 29, 2021 | Industry News
Impact.com, a partnership management platform, partnered with HubSpot and is now listed in the HubSpot App Marketplace. The collaboration seeks to help HubSpot users quickly launch a partnership program and track and attribute each partner’s value as...
by Craig Riley & Tom Cosgrove, Gartner | Oct 29, 2021 | Demanding Views
B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a self-guided buying journey. Today, 43% of B2B buyers say they would...
by Kelly Lindenau | Oct 28, 2021 | Financial News
Rock Content, a content marketing solutions provider, generated $30 million in a Series B funding round led by existing investor Unbox Capital with additional participation from Provence Capital, BTG High Growth Opportunities Fund and Crescera Capital. With the new...
