by Michael Rodriguez | Nov 10, 2021 | Industry News
The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a rapid rate, but the old adage “too much of a good thing is bad” has come into play. B2B buyers are now swimming in a vast ocean of digital content, but...
by Kelly Lindenau | Nov 10, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer custom-built connectors for Demandbase and its InsideView and DemandMatrix companies. The new...
by Kelly Lindenau | Nov 9, 2021 | Industry News
Invoca, a conversation intelligence platform, released Lost Sales Recovery, a new solution designed to spot missed sales conversion opportunities when high-intent callers fail to reach a live agent. Additionally, the technology seeks to assist multi-location and...
by Klaudia Tirico & Kelly Lindenau | Nov 9, 2021 | Industry News
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry still grapples with the effects of the Covid-19 pandemic that seemingly blended 2020 and 2021 together, marketers are hopeful that the new year will...
by Beth Wanner, Uberflip | Nov 5, 2021 | Demanding Views
There has been a lot of coverage lately from the likes of Forrester and Aragon Research on the seemingly new martech category of content experience. I’d love to be able to tell you I’m a brilliant marketer who saw this coming a mile away and was an early...
by Kelly Lindenau | Nov 4, 2021 | Industry News
Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper after spending more than a decade at HubSpot, most recently serving as the company’s Mid-Market Sales Leader in the U.K. and Ireland. At...
by Klaudia Tirico | Nov 4, 2021 | Industry News
Vimeo, a video software solution, launched a new platform designed to produce and promote live experiences such as webinars, product launches and large-scale virtual events. Vimeo Events features an intuitive live production tool, integrations with leading martech...
by Kelly Lindenau | Nov 4, 2021 | Financial News
Apollo.io, a sales intelligence and engagement platform, secured $32 million in a series B funding round led by Tribe Capital with NewView Capital and existing investor Nexus Venture Partners. The company plans to use the capital to help accelerate marketing,...
by Klaudia Tirico | Nov 4, 2021 | Industry News
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host “Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success” on Nov. 11, 2021. The virtual summit will bring together industry analysts,...
by Kelly Lindenau | Nov 3, 2021 | Industry News
Casted, an audio and video content marketing platform, rebranded itself as an Amplified Marketing platform and released Casted Themes, a new product designed to capitalize on the principles of Amplified Marketing. According to Casted, the components of Amplified...
by Kelly Lindenau | Nov 2, 2021 | Industry News
RevOps platform ringDNA rebranded into Revenue.io, a solution created to help marketing teams optimize their revenue performance and provide real-time guidance to address buyers’ needs. Revenue.io’s solution is designed to surface and recommend best...
by Kelly Lindenau | Nov 2, 2021 | Blog
Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to...
