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Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that's designed to enable…

Industry News January 5
AgencyAnalytics Unveils ‘Labs' Functionality

AgencyAnalytics Unveils ‘Labs’ Functionality

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.

Industry News December 13
ryzhi — stock.adobe.com

New Salesforce Research: 51% Of Marketers Leverage Gen AI, But Majority Are Still In The Experimentation Phase

ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their…

Industry News December 12
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