by Kelly Lindenau | Oct 20, 2021 | Industry News
The B2B industry has spent the past two years in a rapidly changing digital and societal workspace, and there’s no better time than the present to examine and analyze new approaches to content, cookies and diversity — in other words, the customer experience...
by Kelly Lindenau | Oct 19, 2021 | Industry News
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to help companies navigate through shifting buying experiences, deliver compelling customer experiences (CX) and better understand each customer. The B2B edition of...
by Michael Rodriguez | Oct 19, 2021 | Industry News
Autoklose, an email automation and sales intelligence platform recently multi-email outreach, unveiled a new multi-email outreach solution to help B2B sales teams reach out to multiple prospects in email channels and increase email open rates. The new feature is...
by Michael Rodriguez | Oct 19, 2021 | Blog
B2B buyers expect a stress-free digital experience (DX) when interacting with brands, but the complexity of digital identification has severely impeded the buying process. Research from the CMO Council found that 85% of B2B E-commerce buyers reported that complex...
by Kelly Lindenau | Oct 18, 2021 | Industry News
Outreach, an engagement and intelligence platform, acquired revenue intelligence software Canopy.io and rebranded it into Outreach Commit to equip users with sales analytics and forecasting capabilities. Additionally, the company unveiled new...
by Michael Rodriguez | Oct 18, 2021 | Solution Spotlight
The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize individual buyer interactions at scale for personalized engagement and increased revenue generation. Back-Of-The-Box Details The...
by Michael Rodriguez | Oct 15, 2021 | Financial News
Marketing and sales growth platform HubSpot launched the CRM Platform Fund, a $100 million investment pool that will support the development of early- and growth-stage technology providers within its partner ecosystem. With assistance from this new fund, startup...
by Michael Rodriguez | Oct 15, 2021 | Industry News
Clearbit, a data-tools provider for B2B companies, enhanced the Reveal and Enrichment capabilities within its real-time data platform. These updates are centered around revealing hidden accounts within marketing, sales and RevOps teams’ pipeline to help users...
by Mark Huber, Metadata.io | Oct 15, 2021 | Demanding Views
B2B ad spend in the U.S. is set to surpass $30 billion by 2023, with nearly half of those dollars going to digital. As the shift online accelerates, ABM has become synonymous with B2B advertising and morphed into an “all-the-time” mindset. But it’s important to...
by Michael Rodriguez | Oct 14, 2021 | Industry News
G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company aims to enable the partners’ shared userbases to adapt to trends in B2B software purchasing...
by Michael Rodriguez | Oct 13, 2021 | Industry News
ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build more targeted strategies that humanize their brand and deliver unique...
by Kelly Lindenau | Oct 12, 2021 | Industry News
Brightcove, an online video platform, released Brightcove CorpTV, a solution designed to help companies create personalized content streaming channels for their target audiences. Brightcove CorpTV, which will be housed in the PLAY TV app, seeks to forge stronger...
