Demand Gen Report

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Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report

Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge. That is the conclusion...

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

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Successful B2b Marketing Team Strategizing Targeting and Lead Generation

Latest Posts

Forrester Analyst Discusses New Approaches To Lead-To-Revenue Management

There are several challenges sales teams face throughout the various stages of the funnel process, including the need to improve efficiency and increase revenue growth. A recent webinar titled The…

Industry News February 28

Solution Spotlight: Acquisio Performance Media Platform

The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for…

Solution Spotlight December 19

Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success

Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to a successful nurturing campaign, however, isn't just about execution – it's also…

Industry News December 18