Demand Gen Report

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Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report

Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge. That is the conclusion...

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Demanding Views

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

Latest Posts

A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies

Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth.…

Industry News November 6

What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts

The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.

Blog May 31

Restructuring At Eloqua Begins In Wake Of Oracle Acquisition

Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua's marketing automation offering the centerpiece of its Oracle Marketing Cloud…

Industry News March 11