by Michael Rodriguez | Aug 10, 2021 | Industry News
Marketing leaders are investing more resources into creating digital plays that drive engagement and revenue in today’s digital-first world. In Gartner’s recent The State of Marketing Budgets 2021 report, pure-play digital channels accounted for 72%...
by Michael Rodriguez | Aug 9, 2021 | Industry News
Qualtrics, a customer experience (CX) management platform, is set to acquire CX management platform Clarabridge for $1.1 billion in stock. The Qualtrics platform provides multiple experience management solutions, designed to improve individual buyer experiences,...
by Michael Rodriguez | Aug 9, 2021 | Financial News
Nektar.ai, a B2B sales productivity platform, recently secured $6 million in a funding round, adding to its original $2.15 million total raised in November 2020. The round was conducted in partnership with B Capital Group, 3one4 Capital and Nexus Venture Partners,...
by Michael Rodriguez | Aug 9, 2021 | Solution Spotlight
The Dynamic Embed Parameters solution from Uberflip allows users to quickly create and manage their urchin tracking module (UTM) parameters to attribute traffic from shared content for higher quality marketing attribution data. Back-Of-The-Box Details Dynamic Embed...
by Kelly Lindenau | Aug 4, 2021 | Industry News
Outreach, a sales intelligence and engagement platform, hired Melton Littlepage as Chief Marketing Officer (CMO). In his new role, Littlepage will be responsible for leading the Outreach global marketing strategy, including product, brand, demand generation,...
by Kelly Lindenau & Michael Rodriguez | Aug 4, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and...
by Michael Rodriguez | Aug 2, 2021 | Solution Spotlight
The Fastlane solution from Drift helps users build a real-time chat experience that capitalizes on leads showing intent and qualifies them for optimized response times and faster engagement, driving higher quality pipeline faster. Back-Of-The-Box Details Fastlane is...
by Michael Rodriguez | Jul 30, 2021 | Industry News
Cvent, an event management software company, concluded its merger agreement with growth-oriented investment firm Dragoneer Investment Group, bringing the company’s enterprise valuation to $5.3 billion. As a result, Cvent announced it will go public in the Q4...
by Kelly Lindenau | Jul 30, 2021 | Financial News
Orum, a sales acceleration platform, received $25 million in a Series A funding round led by Craft Ventures. The round brings the company’s total funds raised to $29 million since its inception in 2018. Orum’s AI-powered platform is designed to enable...
by Michael Rodriguez | Jul 30, 2021 | Industry News
Clearbit, a data-tools provider for B2B companies, hired Derek Schlicker as its new Chief Financial Officer (CFO). In his new role, Schlicker will be responsible for scaling Clearbit’s SaaS operations and accelerating its customer growth across multiple B2B...
by Randy Frisch, Uberflip | Jul 30, 2021 | Demanding Views
We’ve all been there before: Sitting around a table (or, more recently, on Zoom) in a content brainstorming meeting with a lot of really smart people, fingers hovering over their keyboards, ready to unleash a firestorm of awesome content ideas. Every content...
by Kelly Lindenau & Michael Rodriguez | Jul 27, 2021 | Industry News
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on their databases to provide insights into key accounts for effective strategy building. Organizations are also relying on signal data and account...
