by Michael Rodriguez | Aug 11, 2021 | Industry News
The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange (#B2BSMX) live in Boston! We’ve spent the past two days mingling with marketing and sales experts and attending multiple session across four dedicated content tracks:...
by Allie Magyar, Hubb | Aug 10, 2021 | Demanding Views
In-person events are coming back with a distinctly digital flavor as organizations blend on-site programming with the digital interactions that defined events during the Covid-19 pandemic. These hybrid initiatives are transforming the events industry, increasing...
by Michael Rodriguez | Aug 10, 2021 | Blog
With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies to enrich their outreach. Furthermore, as organizations continue to double down on ABM, they have begun to leverage new...
by Michael Rodriguez | Aug 10, 2021 | Industry News
Marketing leaders are investing more resources into creating digital plays that drive engagement and revenue in today’s digital-first world. In Gartner’s recent The State of Marketing Budgets 2021 report, pure-play digital channels accounted for 72%...
by Michael Rodriguez | Aug 9, 2021 | Industry News
Qualtrics, a customer experience (CX) management platform, is set to acquire CX management platform Clarabridge for $1.1 billion in stock. The Qualtrics platform provides multiple experience management solutions, designed to improve individual buyer experiences,...
by Michael Rodriguez | Aug 9, 2021 | Financial News
Nektar.ai, a B2B sales productivity platform, recently secured $6 million in a funding round, adding to its original $2.15 million total raised in November 2020. The round was conducted in partnership with B Capital Group, 3one4 Capital and Nexus Venture Partners,...
by Michael Rodriguez | Aug 9, 2021 | Solution Spotlight
The Dynamic Embed Parameters solution from Uberflip allows users to quickly create and manage their urchin tracking module (UTM) parameters to attribute traffic from shared content for higher quality marketing attribution data. Back-Of-The-Box Details Dynamic Embed...
by Kelly Lindenau | Aug 4, 2021 | Industry News
Outreach, a sales intelligence and engagement platform, hired Melton Littlepage as Chief Marketing Officer (CMO). In his new role, Littlepage will be responsible for leading the Outreach global marketing strategy, including product, brand, demand generation,...
by Kelly Lindenau & Michael Rodriguez | Aug 4, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and...
by Michael Rodriguez | Aug 2, 2021 | Solution Spotlight
The Fastlane solution from Drift helps users build a real-time chat experience that capitalizes on leads showing intent and qualifies them for optimized response times and faster engagement, driving higher quality pipeline faster. Back-Of-The-Box Details Fastlane is...
by Michael Rodriguez | Jul 30, 2021 | Industry News
Cvent, an event management software company, concluded its merger agreement with growth-oriented investment firm Dragoneer Investment Group, bringing the company’s enterprise valuation to $5.3 billion. As a result, Cvent announced it will go public in the Q4...
by Kelly Lindenau | Jul 30, 2021 | Financial News
Orum, a sales acceleration platform, received $25 million in a Series A funding round led by Craft Ventures. The round brings the company’s total funds raised to $29 million since its inception in 2018. Orum’s AI-powered platform is designed to enable...
