by Kelly Lindenau | May 26, 2021 | Industry News
LinkedIn unveiled new features for its LinkedIn Marketing Solutions to help organizations increase their reach and grow their brand community while measuring the impact of their actions. The platform’s updates include: The ability to Boost the reach of...
by Kelly Lindenau | May 25, 2021 | Industry News
Demand Science, a global revenue intelligence platform, acquired content intelligence platform TrustedOut to enhance its solution suite with intent, content and market intelligence technology that provides enhanced data and content. The TrustedOut AI capability is...
by Michael Rodriguez | May 25, 2021 | Industry News
Chorus.ai, an AI conversation intelligence platform, unveiled Momentum By Chorus, a native Salesforce integration that helps revenue teams identify and mitigate risks to pipeline while enabling sales leaders to accurately predict their pipeline. Momentum is designed...
by Kelly Lindenau | May 25, 2021 | Industry News
Drift, a conversational marketing platform, released two new tools to help organizations create more qualified sales pipeline – Fastlane and Sales Seat. Fastlane is designed to connect a company’s high-profile buyers with sales reps in real-time, converting...
by Kelly Lindenau | May 25, 2021 | Industry News
Ceros, a content creation platform, hired Jamie Gier as CMO and Tom Hewitt as VP, Business Development and Partnerships. Gier will focus on leading brand strategy and awareness, customer experience and commercial marketing, while Hewitt will spearhead initiatives to...
by Michael Rodriguez | May 25, 2021 | Industry News
Event platform Bizzabo acquired Swedish event data insights software Whalebone to bridge the gap between virtual and in-person events and help users humanize digital interactions with their event attendees. With Whalebone’s acquisition, Bizzabo hopes businesses...
by Michael Rodriguez | May 24, 2021 | Solution Spotlight
The new Brand Tracker solution from SurveyMonkey is designed to continuously measure a brand’s key metrics and track their competitors, enabling brands to gain insight into consumer perception of their brand — from awareness to preference and purchase intent —...
by Harsha Kalapala, TrustRadius | May 21, 2021 | Demanding Views
Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the idea of predicting buyer behavior, but many struggle to pull the data together and actually make this strategy work. If you’re feeling this frustration, it’s likely...
by Kelly Lindenau | May 19, 2021 | Industry News
SugarCRM, a customer experience platform, enhanced the capabilities of its SugarPredict platform with artificial intelligence (AI) and automation. The updates seek to facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered...
by Kelly Lindenau & Michael Rodriguez | May 19, 2021 | Industry News
As B2B marketers continue to navigate the digital-first, hybrid world of marketing, they are looking for new ways to engage their key accounts in meaningful ways to conversions and build their brand. This new mindset has challenged organizations to become more...
by Kelly Lindenau | May 17, 2021 | Industry News
Drift, a revenue acceleration platform, appointed Bart Hammond as Chief Customer Officer and Ryan Schultz as VP of Customer Success. The new hires will lead the company’s global field operation with a focus on helping build world-class customer experiences...
by Terry Moffatt | May 17, 2021 | Industry News
Incentive Solutions, a channel incentive management technology provider, has acquired through-channel marketing solutions and services vendor OneAffiniti to create a company that can provide seamless channel engagement experiences across major product...
