by Klaudia Tirico | May 4, 2021 | Industry News
Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly...
by Michael Rodriguez | May 3, 2021 | Solution Spotlight
The updated version of ZoomInfo Workflows is designed to help users reimagine the user experience, simplifying workflow setup by automating day-to-day tasks for stronger go-to-market strategies. Back-Of-The-Box Details The solution is designed to automate prospect...
by Melissa Sargeant, Litmus | Apr 30, 2021 | Demanding Views
The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their...
by Kelly Lindenau | Apr 29, 2021 | Industry News
ON24, a digital experience platform, introduced ON24 Breakouts, a new engagement and collaboration functionality in the ON24 digital experience platform that enables 1:1 discussions, group meetings and peer-to-peer networking. Marketing teams can use Breakouts to:...
by Michael Rodriguez | Apr 29, 2021 | Industry News
Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its platform. The solution seeks to help marketers build SMS-automated campaigns ahead of time and send direct messages immediately for...
by Michael Rodriguez | Apr 28, 2021 | Blog
With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to engage their virtual buyers and audiences. As a result, marketers are seriously considering new tools and tactics to revamp their campaigns and reach their target buyers...
by Michael Rodriguez | Apr 28, 2021 | Industry News
Inbound marketing agency SmartBug Media announced a partnership with the Adobe Solution Partner Program to offer content marketing, sales enablement, marketing automation and revenue operations consulting capabilities for Adobe Marketo Engage users. The partnership...
by Kelly Lindenau | Apr 28, 2021 | Industry News
The popularity of Google is unmatched — it holds a lion’s share of the search engine marketplace at about 92%, rendering other search engines virtually obsolete in the eyes of internet users. To keep hold of its No. 1 spot, the search engine continually updates...
by Michael Rodriguez | Apr 26, 2021 | Solution Spotlight
The new Sales Assist solution from Uberflip is designed to help marketing teams create and manage brand-approved templates to empower their sales counterparts, which allows sales to provide personalized experiences for their prospects at scale without giving up brand...
by Nathan Ulery, The Mx Group | Apr 23, 2021 | Demanding Views
The digital experience matters more than ever before — delivering a seamless one will earn you long-lasting customers, but a lousy experience is one of the fastest ways to turn them away. Just take it from me: I’ve recently had a few miserable digital...
by Kelly Lindenau | Apr 23, 2021 | Industry News
Adobe announced updates to its Experience Manager solution, which include enabling brands to swiftly create digital assets via native integration of Creative Cloud features, new integrations with Adobe Sensei to automatically apply metadata to digital assets at scale...
by Michael Rodriguez | Apr 23, 2021 | Industry News
Virtual events have become a mainstay in B2B in 2021, with new research from conference and event software Hubb showing 83% of event marketers have experience hosting and/or planning a virtual event. This is a significant increase from the 45% surveyed in Spring of...
