by Michael Rodriguez | Apr 28, 2021 | Blog
With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to engage their virtual buyers and audiences. As a result, marketers are seriously considering new tools and tactics to revamp their campaigns and reach their target buyers...
by Michael Rodriguez | Apr 28, 2021 | Industry News
Inbound marketing agency SmartBug Media announced a partnership with the Adobe Solution Partner Program to offer content marketing, sales enablement, marketing automation and revenue operations consulting capabilities for Adobe Marketo Engage users. The partnership...
by Kelly Lindenau | Apr 28, 2021 | Industry News
The popularity of Google is unmatched — it holds a lion’s share of the search engine marketplace at about 92%, rendering other search engines virtually obsolete in the eyes of internet users. To keep hold of its No. 1 spot, the search engine continually updates...
by Michael Rodriguez | Apr 26, 2021 | Solution Spotlight
The new Sales Assist solution from Uberflip is designed to help marketing teams create and manage brand-approved templates to empower their sales counterparts, which allows sales to provide personalized experiences for their prospects at scale without giving up brand...
by Nathan Ulery, The Mx Group | Apr 23, 2021 | Demanding Views
The digital experience matters more than ever before — delivering a seamless one will earn you long-lasting customers, but a lousy experience is one of the fastest ways to turn them away. Just take it from me: I’ve recently had a few miserable digital...
by Kelly Lindenau | Apr 23, 2021 | Industry News
Adobe announced updates to its Experience Manager solution, which include enabling brands to swiftly create digital assets via native integration of Creative Cloud features, new integrations with Adobe Sensei to automatically apply metadata to digital assets at scale...
by Michael Rodriguez | Apr 23, 2021 | Industry News
Virtual events have become a mainstay in B2B in 2021, with new research from conference and event software Hubb showing 83% of event marketers have experience hosting and/or planning a virtual event. This is a significant increase from the 45% surveyed in Spring of...
by Kelly Lindenau | Apr 23, 2021 | Industry News
KickFire, a provider of first-party intent data, partnered with ABM platform RollWorks to provide enhanced account identification and engagement measurement within RollWorks’ platform. KickFire’s TWIN caching IP address intelligence data will help...
by Michael Rodriguez | Apr 22, 2021 | Industry News
MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ ability to forge meaningful, personalized customer relationships....
by Michael Rodriguez | Apr 22, 2021 | Industry News
B2B Media Group, a B2B data company, appointed Andreas Misera as VP of Product. In his new role, Misera will be responsible for helping accelerate the development of the company’s product portfolio, including its B2B.IQ data platform. Misera has more than 20...
by Kelly Lindenau | Apr 22, 2021 | Industry News
Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ initial integration with LinkedIn Marketing Solutions in 2018. The new features...
by Michael Rodriguez | Apr 22, 2021 | Financial News
ActiveCampaign, a customer experience (CX) automation company, raised $240 million in a Series C financial round, which brings its total funding to $360 million. The round was led by Tiger Global, Dragoneer Investment Group, and existing investors Silversmith Capital...
