by Michael Rodriguez | Apr 19, 2021 | Solution Spotlight
The Qualified X platform for Salesforce, created by conversational marketing platform Qualified, seeks to provide B2B sellers with the knowledge and tools needed to execute proactive conversations and drive more pipeline. Back-Of-The-Box Details Qualified X is...
by Jason Ball, Considered Content | Apr 16, 2021 | Demanding Views
In sectors where the digital transformation is occurring at a glacial place, convincing customers to buy disruptive software or flock to an innovative challenger brand is akin to pulling teeth. Makers and sellers of fintech, healthtech and insurtech are all too aware...
by Kelly Lindenau | Apr 14, 2021 | Industry News
We’re currently at the halfway point between our B2B Marketing Exchange virtual events, with organizations still digesting everything they learned in February and clearing their calendars in anticipation of B2BMX: Next-Level ABM in June. To bridge this gap and...
by Michael Rodriguez | Apr 13, 2021 | Blog
The digital transformation of B2B has given rise to new technology solutions that help address challenges with the virtual buyer’s journey. While all marketers leverage martech to operate efficiently, many organizations are missing out on the potential of...
by Michael Rodriguez | Apr 13, 2021 | Industry News
SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, released two Market Research solutions to help users monitor market shifts and fuel brand growth – Brand Tracker and Industry Tracker. The new...
by Kelly Lindenau | Apr 13, 2021 | Industry News
Qualified, a conversational sales and marketing platform, introduced Qualified X, a new tool designed to help sales teams identify important buyers on their website and provide users with the tools needed to engage prospects instantly. The platform’s features...
by Michael Rodriguez | Apr 12, 2021 | Industry News
G2, a peer-to-peer business and software review platform, announced Amanda Malko as its new CMO. In her new role, Malko will be responsible for driving the brand’s growth and deepening its relationships with buyers. Malko previously spent two years at Mailchimp,...
by Michael Rodriguez | Apr 12, 2021 | Solution Spotlight
The Airtable For Marketing solution empowers marketing teams to drive business growth with increased agility, flexibility and scale, creating a single place for marketing teams to streamline content and campaign workflows, move quickly and drive business growth....
by Robert Blaisdell, Gartner | Apr 9, 2021 | Demanding Views
The global pandemic created unforeseen market disruptions and changes in B2B buyer behavior, including an increase in conservative customer decision making and a shift in strategic relationships between suppliers and customers. In fact, 41% of key B2B customers in a...
by Michael Rodriguez | Apr 8, 2021 | Financial News
Alyce, an AI-powered personal gifting and swag platform, closed a $30 million Series B financing round led by General Catalyst, Boston Seed Capital, Manifest and Morningside. The round brings the company’s total funding to $48 million. Alyce will invest in its...
by Michael Rodriguez | Apr 7, 2021 | Industry News
ZoomInfo, the business contact and intelligence platform, unveiled an enhanced version of its Workflows solution, which aims to help marketers and salespeople automate their day-to-day tasks and scale operations for higher-value marketing initiatives with greater...
by Kelly Lindenau | Apr 7, 2021 | Industry News
The days of spray-and-pray initiatives have quickly become a thing of the past with the emergence of customer-centric, empathetic sales and marketing strategies. As customers desire more personalized experiences, sales teams are tasked with figuring out how to meet...
