by Nathan Ulery, The Mx Group | Apr 23, 2021 | Demanding Views
The digital experience matters more than ever before — delivering a seamless one will earn you long-lasting customers, but a lousy experience is one of the fastest ways to turn them away. Just take it from me: I’ve recently had a few miserable digital...
by Kelly Lindenau | Apr 23, 2021 | Industry News
Adobe announced updates to its Experience Manager solution, which include enabling brands to swiftly create digital assets via native integration of Creative Cloud features, new integrations with Adobe Sensei to automatically apply metadata to digital assets at scale...
by Michael Rodriguez | Apr 23, 2021 | Industry News
Virtual events have become a mainstay in B2B in 2021, with new research from conference and event software Hubb showing 83% of event marketers have experience hosting and/or planning a virtual event. This is a significant increase from the 45% surveyed in Spring of...
by Kelly Lindenau | Apr 23, 2021 | Industry News
KickFire, a provider of first-party intent data, partnered with ABM platform RollWorks to provide enhanced account identification and engagement measurement within RollWorks’ platform. KickFire’s TWIN caching IP address intelligence data will help...
by Michael Rodriguez | Apr 22, 2021 | Industry News
MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ ability to forge meaningful, personalized customer relationships....
by Michael Rodriguez | Apr 22, 2021 | Industry News
B2B Media Group, a B2B data company, appointed Andreas Misera as VP of Product. In his new role, Misera will be responsible for helping accelerate the development of the company’s product portfolio, including its B2B.IQ data platform. Misera has more than 20...
by Kelly Lindenau | Apr 22, 2021 | Industry News
Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ initial integration with LinkedIn Marketing Solutions in 2018. The new features...
by Michael Rodriguez | Apr 22, 2021 | Financial News
ActiveCampaign, a customer experience (CX) automation company, raised $240 million in a Series C financial round, which brings its total funding to $360 million. The round was led by Tiger Global, Dragoneer Investment Group, and existing investors Silversmith Capital...
by Michael Rodriguez | Apr 21, 2021 | Industry News
Salesforce unveiled a new version of its Service Cloud product – Service Cloud 360. The revamped solution aims to help customer service teams deliver personalized digital engagement and manage customer requests while working from home. Service Cloud 360 is designed to...
by Michael Rodriguez | Apr 21, 2021 | Industry News
Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and data enrichment platform Leadiro to help build on its strategy of providing enhanced B2B buyer intelligence products. The...
by Michael Rodriguez | Apr 21, 2021 | Industry News
Artificial intelligence (AI) is an invaluable aspect of modern marketing, with many organizations leveraging AI-powered solutions to help collect higher quality data, deliver better buyer experiences and more. One of those data sets is behavioral data, which enables...
by Kelly Lindenau | Apr 19, 2021 | Industry News
ABM platform Terminus introduced a data set that combines Terminus Chat Experiences with Terminus Email Experience tracking to help go-to-market teams target prospects without third-party cookies. The release follows Google’s pledge to phase out support of...
