by Michael Rodriguez | May 4, 2021 | Industry News
ABM platform RollWorks, division of NextRoll, launched Journey Stages, a solution that aims to provide B2B marketing and sales teams with deeper insights for go-to-market initiatives. Journey Stages is designed to map where individual buyers are in their purchasing...
by Kelly Lindenau | May 4, 2021 | Industry News
Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To...
by Michael Rodriguez | May 4, 2021 | Industry News
Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized, actionable advice to help B2B practitioners address internal and external challenges with their marketing strategies,...
by Klaudia Tirico | May 4, 2021 | Industry News
Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly...
by Michael Rodriguez | May 3, 2021 | Solution Spotlight
The updated version of ZoomInfo Workflows is designed to help users reimagine the user experience, simplifying workflow setup by automating day-to-day tasks for stronger go-to-market strategies. Back-Of-The-Box Details The solution is designed to automate prospect...
by Melissa Sargeant, Litmus | Apr 30, 2021 | Demanding Views
The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their...
by Kelly Lindenau | Apr 29, 2021 | Industry News
ON24, a digital experience platform, introduced ON24 Breakouts, a new engagement and collaboration functionality in the ON24 digital experience platform that enables 1:1 discussions, group meetings and peer-to-peer networking. Marketing teams can use Breakouts to:...
by Michael Rodriguez | Apr 29, 2021 | Industry News
Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its platform. The solution seeks to help marketers build SMS-automated campaigns ahead of time and send direct messages immediately for...
by Michael Rodriguez | Apr 28, 2021 | Blog
With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to engage their virtual buyers and audiences. As a result, marketers are seriously considering new tools and tactics to revamp their campaigns and reach their target buyers...
by Michael Rodriguez | Apr 28, 2021 | Industry News
Inbound marketing agency SmartBug Media announced a partnership with the Adobe Solution Partner Program to offer content marketing, sales enablement, marketing automation and revenue operations consulting capabilities for Adobe Marketo Engage users. The partnership...
by Kelly Lindenau | Apr 28, 2021 | Industry News
The popularity of Google is unmatched — it holds a lion’s share of the search engine marketplace at about 92%, rendering other search engines virtually obsolete in the eyes of internet users. To keep hold of its No. 1 spot, the search engine continually updates...
by Michael Rodriguez | Apr 26, 2021 | Solution Spotlight
The new Sales Assist solution from Uberflip is designed to help marketing teams create and manage brand-approved templates to empower their sales counterparts, which allows sales to provide personalized experiences for their prospects at scale without giving up brand...
