by Michael Rodriguez | Apr 12, 2021 | Solution Spotlight
The Airtable For Marketing solution empowers marketing teams to drive business growth with increased agility, flexibility and scale, creating a single place for marketing teams to streamline content and campaign workflows, move quickly and drive business growth....
by Robert Blaisdell, Gartner | Apr 9, 2021 | Demanding Views
The global pandemic created unforeseen market disruptions and changes in B2B buyer behavior, including an increase in conservative customer decision making and a shift in strategic relationships between suppliers and customers. In fact, 41% of key B2B customers in a...
by Michael Rodriguez | Apr 8, 2021 | Financial News
Alyce, an AI-powered personal gifting and swag platform, closed a $30 million Series B financing round led by General Catalyst, Boston Seed Capital, Manifest and Morningside. The round brings the company’s total funding to $48 million. Alyce will invest in its...
by Michael Rodriguez | Apr 7, 2021 | Industry News
ZoomInfo, the business contact and intelligence platform, unveiled an enhanced version of its Workflows solution, which aims to help marketers and salespeople automate their day-to-day tasks and scale operations for higher-value marketing initiatives with greater...
by Kelly Lindenau | Apr 7, 2021 | Industry News
The days of spray-and-pray initiatives have quickly become a thing of the past with the emergence of customer-centric, empathetic sales and marketing strategies. As customers desire more personalized experiences, sales teams are tasked with figuring out how to meet...
by Kelly Lindenau | Apr 6, 2021 | Industry News
“Sales Enablement 3.0: The Blueprint To Sales Enablement Success,” written by sales enablement expert Roderick Jefferson is now available for purchase. The book details an innovative approach to sales enablement that centers around increasing sales productivity...
by Michael Rodriguez | Apr 6, 2021 | Financial News
B2B search engine Grata expanded its seed funding total to $9.5 million, building on a $3.2 million funding round from October 2020. The latest round was led by Flex Capital, Touchdown Ventures and more. With the new capital, Grata plans to enhance its user search...
by Kelly Lindenau | Apr 6, 2021 | Blog
The series of digital adaptations marketers were forced to take throughout 2020 have bled over to shape 2021 demand gen strategies. As businesses scrambled to find sustainable ways to conduct business as usual in a year that was anything but, the new tactics and...
by Kelly Lindenau | Apr 5, 2021 | Industry News
Ada, a conversational artificial intelligence (AI) platform, unveiled Ada Engage, an automation solution that aims to provide sales reps with the data they need to customize interactions across the entire buying cycle. Ada Engage allows companies to proactively...
by Michael Rodriguez | Apr 5, 2021 | Solution Spotlight
B2B pricing and SaaS software Pricefx provides flexible price management functions to help users change and test pricing strategies on multiple levels and in real-time for improved efficiency and profitability. Back-Of-The-Box Details Pricefx aims to help...
by Michael Rodriguez | Apr 2, 2021 | Industry News
Global ABM platform Madison Logic launched the third version of its ML platform, which features new Journey Acceleration Measurement capabilities to enable full-funnel performance visibility and more accurate pipeline impact reporting. The Journey Acceleration...
by Kelly Lindenau | Apr 2, 2021 | Industry News
Research from autonomous demand gen platform Metadata.io revealed B2B marketers generated $66 million in qualified pipeline, 1.9 million clicks and 102,000 leads through paid social ad campaigns on Facebook and LinkedIn throughout 2020. Metadata.io released What We...
