by Michael Rodriguez | Mar 18, 2021 | Financial News
Act-On Software, a growth marketing automation platform, procured $20 million in growth financing capital from existing investors U.S. Venture Partners, Technology Crossover Ventures, new investor Beedie Capital and more. The company intends to use the funding to...
by Kelly Lindenau | Mar 17, 2021 | Industry News
Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals,...
by Kelly Lindenau | Mar 15, 2021 | Industry News
ON24, a digital experience platform, introduced its Virtual Conference Professional (Pro) solution to help companies scale interactive, multi-session and multi-day global events. The platform features self-service templates, tools and expert support to help...
by Kelly Lindenau | Mar 15, 2021 | Industry News
Folloze, a B2B personalized marketing platform, revealed season two of its Account-Based Experience (ABX) Masterclass program, which will run throughout March and April. The new season will focus on demand generation, strategic ABM, large scale events and programmatic...
by Michael Rodriguez | Mar 15, 2021 | Industry News
SalesLoft, a sales acceleration and customer engagement platform, announced the launch of a new Deal Engagement Score feature, which aims to help frontline sales managers prioritize deals based on engagement data. The company also revealed new capabilities for its...
by Michael Rodriguez | Mar 15, 2021 | Solution Spotlight
Data analytics platform LinkedIn Sales Insights allows B2B sales organizations to tap into LinkedIn’s data pool of more than 737 million members to identify potential opportunities, source new accounts and help sellers spend the right time in the right places....
by Michael Rodriguez | Mar 12, 2021 | Industry News
MRP Prelytix, a predictive ABM platform, appointed Scott Matthews as its new CEO. Matthews will report directly to Seamus Keating, CEO of parent company First Derivatives PLC, and will be responsible for driving revenue growth and organizational success. Matthews...
by Elea Andrea Almazora, RingCentral US | Mar 12, 2021 | Demanding Views
We can all agree that marketers are having a pretty tough time trying to retain customers during the pandemic. To outsiders, this can sound like a bizarre thing to claim. In 2020, the industry became one of the highest growth job categories, according to LinkedIn....
by Kelly Lindenau | Mar 12, 2021 | Industry News
True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how...
by Klaudia Tirico | Mar 10, 2021 | Industry News
User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first three resources when researching a purchase decision. Now,...
by Kelly Lindenau | Mar 10, 2021 | Blog
It appears that the customer experience is becoming a two-way street. According to new research, there are increasing numbers of satisfied customers transitioning into brand advocates, influencers, collaborators and innovators. However, clients can only be tapped into...
by Michael Rodriguez | Mar 10, 2021 | Industry News
Seismic, a sales and marketing enablement software provider, appointed Donna DeBerry as VP of Inclusion. She will be responsible for building a diverse and inclusive workforce and company culture. DeBerry brings 30 years of experience in leading diversity and...
