by Lindsay Tjepkema, Casted | Mar 5, 2021 | Demanding Views
Brand podcasts are becoming a mainstay among amplified marketing strategies, the kind that put conversation and expert insights at the center. HubSpot, Drift and Salesforce are just some brands leaning into the benefits podcasts offer — and for good reason! One of my...
by Kelly Lindenau | Mar 4, 2021 | Industry News
Sitecore, a provider of digital experience management software, entered into definitive agreements to acquire Boxever Ltd., a SaaS-based customer data platform (CDP) and Four51 Inc., a company that delivers modern B2B and B2C experiences for enterprise brands. The...
by Michael Rodriguez | Mar 4, 2021 | Financial News
Clari, a revenue operations platform, secured $150 million in a Series E investment round, which brings its total funding to $285 million. The round was led by global technology investment firm Silver Lake. Clari is currently valued at $1.6 billion. With the...
by Kelly Lindenau | Mar 4, 2021 | Industry News
Banzai, an event platform, successfully closed $15 million in venture debt funding. The funding was led by investment firm Columbia Pacific Advisor, with additional investment from Gaingels, a venture syndicate that’s focused on helping companies build a culture...
by Kelly Lindenau & Michael Rodriguez | Mar 3, 2021 | Blog
Welcome to Demand Gen Report’s new blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the...
by Michael Rodriguez | Mar 3, 2021 | Industry News
In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of unqualified leads, lead scoring has reemerged as a key practice among...
by Michael Rodriguez | Mar 2, 2021 | Industry News
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver a more comprehensive mix of high-level strategies and action planning, processes, technology and people to their customers....
by Kelly Lindenau | Mar 2, 2021 | Industry News
BDO USA, LLP, an accounting and advisory firm, announced an agreed merger with DemandGen International, Inc., a provider of digital marketing strategy and technology services, to strengthen and expand the range of services and solutions available within BDO Digital, a...
by Michael Rodriguez | Mar 1, 2021 | Financial News
Direct mail platform Lob has raised $50M in Series C Funding via investment fund Y Combinator Continuity, bringing Lob’s total capital raised to $80M. With the additional capital, Lob said it plans to invest in its print delivery network, designed to provide...
by Michael Rodriguez | Mar 1, 2021 | Solution Spotlight
Direct mail software provider Lob uses its Confidence Score API feature to help companies improve their direct mail and address verification capabilities, broadening campaign audiences without increasing return-to-sender accounts. Back-Of-The-Box Details Lob...
by Kelly Lindenau | Feb 26, 2021 | Industry News
Bizzabo, an all-in-one events platform, created a Global Partner Program that will allow B2B technology and service providers to offer Bizzabo’s event technology and knowledge to prospects and existing customers. Through the Global Partner Program, partners...
by David Campbell, SugarCRM | Feb 26, 2021 | Demanding Views
There’s a long history of reliance on modeling to provide revenue guidance in finance — it essentially predicts corporate performance based on myriad factors. In the sales and marketing world, the parallel concept is lead scoring. However, experience shows that...
