by Kelly Lindenau | Feb 25, 2021 | Industry News
As the second day of #B2BMX came to a close, attendees signed off with better insights into modern marketing and the best tools and tactics for success. Just under 3,000 attendees immersed themselves in Keynotes, Lunch & Learns and Breakout Sessions to learn how...
by Michael Rodriguez | Feb 25, 2021 | Industry News
With an in-person event in Scottsdale, Ariz. not in the cards this year, the 2021 B2B Marketing Exchange kicked off on Monday, Feb. 23 in a virtual format. The B2BMX Online Experience 2021, hosted by Demand Gen Report, focused on delivering informative sessions to...
by Michael Rodriguez | Feb 25, 2021 | Financial News
ABM platform Terminus raised $90M in Series C funding from Great Hill Partners, with additional participation from Atlanta Ventures, Hallet Capital and Edison Partners. The latest round brings the company’s total funding to $120M. With the additional funding,...
by Michael Rodriguez | Feb 24, 2021 | Industry News
Spiff, a sales compensation software provider, has appointed Leslie Stretch, President and CEO of CX management platform Medallia, to its Board of Directors. With this appointment, Stretch will help Spiff build its CX capabilities and drive greater revenue. Stretch...
by Kelly Lindenau | Feb 24, 2021 | Industry News
Pattern89, a platform that uses AI to predict digital marketing performance, added new features to help enhance brands’ insights into ad performance. The upgrades will streamline and improve the customer experience, enable marketers to access real-time...
by Kelly Lindenau | Feb 24, 2021 | Industry News
Pidj.co, a business texting service, released a flagship messaging, marketing and customer engagement platform to help businesses connect with buyers via text. The platform enables businesses to send automated and two-way text messages on a mobile device using their...
by Kelly Lindenau | Feb 24, 2021 | Industry News
PFL, a tactile marketing automation provider, is merging its tactile automation solution with SwagIQ, now called Experience Enablement, so users can trigger tactile marketing automatically or manually in one product. Additional enhancements were also made to...
by Michael Rodriguez | Feb 23, 2021 | Industry News
Data-driven lead generation platform PureB2B launched PurePredict, a solution designed to help sales and marketing teams increase lead conversion rates, pipeline and ROI using intent data insights. PurePredict combines three sets of intent data to identify where an...
by Kelly Lindenau | Feb 22, 2021 | Industry News
With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic — it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by...
by Michael Rodriguez | Feb 22, 2021 | Solution Spotlight
Digital enablement platform Spekit helps clients’ employees continuously learn and immediately access resources across a company’s tech stack, driving buyer retention and increasing employee onboarding and productivity. Back-Of-The-Box Details...
by Tad Travis, Gartner, Inc. | Feb 19, 2021 | Demanding Views
The Covid-19 pandemic has been a seminal, existential event for businesses with B2B sales processes. Since March 2020, it has forced hundreds of companies to rethink their go-to-market approach. Some sales organizations found that their pipeline immediately evaporated...
by Michael Rodriguez | Feb 17, 2021 | Industry News
Clipchamp, a video creation and editing suite, has unveiled its new collaboration tool Clipchamp Teams, designed to streamline workflows and connect all employees for optimal video content creation. Along with the new tool, Clipchamp also announced an integration with...
