by Kelly Lindenau | Feb 17, 2021 | Industry News
Last year, the B2B space underwent rapid evolvement as it suddenly needed to create more comprehensive business strategies that capitalized on digital experiences in all forms. To help organizations with this adaptation, MSQ, a tech-enabled marketing communications...
by Michael Rodriguez | Feb 16, 2021 | Solution Spotlight
Collaboration and communication platform Moxtra is designed to unify multiple business teams and databases to provide continuous business collaboration that enables seamless and convenient engagement with buyers. Back-Of-The-Box Details Moxtra Digital Branch is...
by Michael Rodriguez | Feb 12, 2021 | Industry News
Oracle Customer Experience (CX) updated its Oracle Marketing, Oracle Sales and Oracle Service platforms to accelerate users’ sales cycles, address buyer inquiries and issues and build engaging customer loyalty programs. The updated marketing capabilities are...
by Gideon Thomas, Dealhub.io | Feb 12, 2021 | Demanding Views
We live in an era of extreme marketplace noise. Brands have flooded acquisition channels with “sales” copy, making claims about their product features and potential returns. It’s become too easy for buyers to tune it all out. This old way of ineffective selling...
by Klaudia Tirico | Feb 10, 2021 | Industry News
For the past 10 years, Demand Gen Report has brought thousands of B2B marketing and sales professionals to the B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. to learn about the latest strategies, tools and trends from top industry influencers, analysts and...
by Kelly Lindenau | Feb 10, 2021 | Industry News
Invoca, a conversation intelligence platform, released a new data visualization dashboard alongside Conversation Review, an interactive call transcript interface, designed to help analyze and automate customer conversations. Invoca also announced a partnership with...
by Michael Rodriguez | Feb 10, 2021 | Industry News
Copper, a customer relationship management (CRM) platform, has acquired Sherlock, an engagement analytics platform, to improve its CRM and relationship-based growth capabilities. Sherlock’s customer relationship analytics and scoring data helps users determine...
by Kelly Lindenau | Feb 8, 2021 | Industry News
ON24, a webinar platform, became a publicly traded company on Feb. 3, operating under the ticker “ONTF” on the New York Stock Exchange. The company offered 6.3 million shares with the expectation of pricing between $45 and $50 per share, with an additional 2.3 million...
by Michael Rodriguez | Feb 8, 2021 | Industry News
NetLine Corporation, a B2B-specific content syndication lead generation network, updated its NetLine Portal with an Open B2B Lead Gen Marketplace that enables marketers to purchase first-party leads on their own terms. According to NetLine, the open B2B lead gen...
by Kelly Lindenau | Feb 8, 2021 | Industry News
Demand Science, a global buyer intelligence platform, acquired Tidings, an on-demand automated newsletter creation SaaS platform, to expand its sales enablement and intelligence solution suite. The acquisition will allow Demand Science users to leverage a variety of...
by Michael Rodriguez | Feb 8, 2021 | Solution Spotlight
Release 7 from experiential content platform Ceros is designed to supercharge the content design workflow and provide organizations with the ability to manage the creation, review and collaboration processes easily and securely. Back-Of-The-Box Details Release...
by Michael Rodriguez | Feb 5, 2021 | Financial News
Leadspace, a customer data platform developer, announced it has raised $46 million in a growth funding round led by venture capital company JVP, bringing the company to $100 million in total funding. In addition, the company hired Alex Yoder as its new CEO. Leadspace...
