Buzzworthy B2B: The Latest News & Trends From February 2021

Published: March 3, 2021

Welcome to Demand Gen Report’s new blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout February 2021 below!

Movers & Shakers

While February may be the shortest month, there was no shortage of personnel turnover and mergers and acquisitions:

#B2BMX Successfully Converts To Comprehensive Online Experience

From Feb. 22-25, more than 3,000 B2B marketers gathered for the B2B Marketing Exchange (B2BMX) Online Experience to obtain insights into the hottest trends that will shape the B2B space throughout 2021 and beyond. With record attendance, informative keynotes, hundreds of thought-provoking sessions and engaging receptions, this year’s event was one for the books. Cheers to us!

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Check out some recaps below to learn more:

#B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021

Insights From #B2BMX 2021: Refreshing Virtual Content & Landing Pages To Remix Client Experiences 

The Power of 9: The Formation of B2B’s Latest Supergroup

In an intimate Q&A with Demand Gen Report, Tom Stein, Chairman and Chief Client Officer of SteinIAS, discussed how integrating the capabilities of nine organizations, including consultants, media agencies, product developers and full-service digital firms, will help the involved companies provide stronger, more comprehensive customer experiences.

Qualified Welcomes Former Salesforce Exec As CCO

Dan Darcy joined Qualified, a conversational marketing and sales platform, as its new Chief Customer Office. Previously, Darcy held the position of SVP of Sales at Salesforce.

The Mx Group Hires New CEO

To help lead its corporate functions and inform digital strategy, marketing agency The Mx Group welcomed Nathan A. Ulery as its new CEO.

Money Makers

Though March is known for bringing nasty weather, the following companies took it upon themselves to make it rain throughout February:

LeanData Achieved Record Business Performance

LeanData announced its 8th consecutive year of revenue generation and customer adoption, which includes signing new deals with buyers, expanding existing partner relationships, product innovations and more. LeanData has also been recognized as “tech essential” by industry analysts for its market leadership and impact on customer success.

Scratchpad Secured $13M In Series A Funding

Scratchpad raised $13 million in Series A funding earlier this month from investors such as Accel, Sound Ventures, Rahul Vorha of Superhuman and Todd Goldberg of Eventjoy. The company plans to use the capital to help bring its solution to the next phase of maturity and improve day-to-day workflows through easy access to databases and solutions plug-ins. Announced Record Growth In 2020, a conversation intelligence platform, tripled its new annual recurring revenue YoY in Q4 of 2020 while increasing its client roster. This growth was driven by strategic investments in its platform and the addition of new talent across all areas of the business. Announces 245% YoY Customer Growth

In the 5th anniversary since its founding, experienced a 245%YoY increase in customer growth, expanding its customer base to include Zoom, Verizon Connect and Okta.

True Influence Reaches Revenue Milestones During Pandemic

True Influence has announced a list of accomplishments over the last year, which includes increasing its annual revenue by 33% over 2019, increasing its growth profit to 74% in 2020, and increasing its international revenue by 55% over 2019. Closes Record Year closed its fiscal year of 2020 with record-high customer retention, 2X platform license revenue than previous years and a record-high of 1,000 active users. The company also raised $6.5 million in a Series A funding round in partnership with Resolute Ventures.

Stand-Out Stats

We get it — time is of the essence, and not everyone can dedicate a chunk of their schedule to comb through the series of research, insight reports and latest trends that were released throughout February. Here’s what you need to know:

The Need For Technology, Sales Enablement & Training Improvements

As the world just passes the 1-year mark of the Covid-19 pandemic, Revenue Collective and Mindtickle’s new State of Remote Readiness Report indicates that companies must define and help internal teams understand the difference between sales readiness, enablement and training. The report found that48% of revenue leaders surveyed actually couldn’t explain the differences. Additionally, the importance of curating a fully integrated tech stack was highlighted, as 76% of revenue leaders said they’re looking at point solutions to solve individual problems rather than one platform that would cover most issues.

Continued Disconnect Between Sales & Marketing Teams Contributes To Misalignment

In Copper and Outfunnel’s Revenue Marketing Report, nearly 50% of sales and marketing professionals indicated that they don’t feel their teams are aligned. According to the report, this disconnect comes from a misunderstanding of responsibilities — 46% of marketers think that their sales team doesn’t understand what’s important to the marketing team, while 31% of salespeople think the same.


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