by Michael Rodriguez | Jan 20, 2021 | Industry News
According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020. Seventy-one percent of B2B organizations saw improved relationships with target accounts, experiencing a...
by Kelly Lindenau | Jan 20, 2021 | Industry News
Sitecore, a provider of digital experience management software, secured a $1.2B investment to fuel a large-scale growth plan to innovate products, increase its go-to-market presence, expand its geographic footprint and enhance its global brand. The investment marks...
by Kelly Lindenau | Jan 19, 2021 | Blog
Even though influencer marketing is commonly associated with B2C brands and social media celebrities promoting various products, the strategy continues to make waves in B2B, poising it for more growth throughout 2021. The pause of face-to-face interactions and...
by Michael Rodriguez | Jan 19, 2021 | Solution Spotlight
Wix Answers, a unified customer support solution, is designed to consolidate all support channels into a single platform, providing companies with more opportunities to run and scale support teams. Back-Of-The-Box Details The Wix Answers customer support platform is...
by Michael Rodriguez | Jan 15, 2021 | Industry News
Modus, an enterprise sales enablement software provider, appointed Jeremy Schultz as its new President and COO. In his new role, Schultz will be responsible for driving the company in its next stage of growth. Schultz has more than 25 years of operational leadership...
by Parry Malm, Phrasee | Jan 15, 2021 | Demanding Views
Marketers are incredibly stressed right now—there’s a large volume of content that needs to be created for their website, emails and social media channels, to name a few, and all that content needs to be consistent with...
by Michael Rodriguez | Jan 14, 2021 | Industry News
Engaging with audiences and customers virtually continues to be a top priority for B2B organizations, as the acceleration of digital transformation following the pandemic took the industry by storm in 2020. Many B2B organizations are relying on push notifications to...
by Kelly Lindenau | Jan 14, 2021 | Industry News
Casted, a podcast platform for B2B marketers, released Casted Video Podcasting, a new product within the Casted platform designed to add, manage, amplify and measure podcast videos in the same manner as an audio-only podcast. Marketers that deliver audio, visual and...
by Klaudia Tirico | Jan 13, 2021 | Industry News
Like it or not, the C-suite is playing an even larger role in B2B purchasing decisions following the events of Covid-19. Research from Chorus.ai shows that organizations are 2.2X more likely to have a C-level executive join a sales call, citing higher scrutiny and...
by Kelly Lindenau | Jan 13, 2021 | Industry News
HG Insights, a technology intelligence company, launched a new market intelligence product to help B2B companies better understand their markets. The solution is designed to deliver actionable insights that improve decision-making and increase go-to-market confidence....
by Kelly Lindenau | Jan 13, 2021 | Industry News
PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In her role, Lautenbach will be responsible for driving enterprise adoption of PROS’ solutions and platform to help sales reps transform their end-to-end...
by Kelly Lindenau | Jan 11, 2021 | Industry News
Five9, Inc., an all-in-one cloud contact center solution, appointed Genefa Murphy, PhD, as its Chief Marketing Officer (CMO). Murphy will partner with other members of the executive team to build the company’s brand and reputation in the cloud contact center...
