by Michael Rodriguez | Oct 23, 2020 | Industry News
Sales engagement software VanillaSoft has acquired AutoKlose, an email automation and sales intelligence platform, to help its SMB users improve their lead nurturing and outreach scaling capabilities. The acquisition involves directly integrating the AutoKlose...
by Michael Rodriguez | Oct 22, 2020 | Industry News
Linkedin has launched updates to its Linkedin Pages offering, aiming to help its users collect leads and boost marketing outreach more efficiently in a virtual setting through ads and retargeting capabilities. The four major updates to the Pages offering include: The...
by Michael Rodriguez | Oct 22, 2020 | Financial News
Grata, a B2B search engine, has secured $3.2 million in Seed funding, aiming to fund its mission of assisting business professionals by expanding Grata’s proprietary search engine database. The round was led by Bling Capital in conjunction with former marketing...
by Michael Rodriguez | Oct 21, 2020 | Industry News
Video content is on the rise in the current B2B world, with many marketers implementing videos into their buyer outreach strategies, ABM plays and more, to engage with buyers in the digital age. With this surge in video usage, it’s only natural that innovative...
by Michael Rodriguez | Oct 19, 2020 | Solution Spotlight
ABM platform Terminus has integrated with Salesforce Pardot to create an integration that allows B2B orgs to combine the platforms’ account intelligence and engagement data for improved revenue strategies. Back-of-the-Box Details The Terminus Pardot integration...
by Sharat Sharan, ON24 | Oct 16, 2020 | Demanding Views
The abrupt changes caused by Covid-19 have shocked our work and personal lives, upended the economy and forced all of us to rethink how we do business. But even in today’s brave new digital world — one where in-person events, trade shows and...
by Michael Rodriguez | Oct 16, 2020 | Industry News
TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the...
by Michael Rodriguez | Oct 16, 2020 | Industry News
Dun & Bradstreet, a global provider of business decision data and analytics, has launched a self-service data management platform. D&B Connect aims to help marketing and sales professionals inform and empower their datasets for optimal data management and...
by Michael Rodriguez | Oct 15, 2020 | Industry News
MessageGears, an enterprise marketing technology provider, has partnered with marketing campaign management software Sageflo to help distributed marketing teams reduce data friction and empower their personalized, targeted messaging efforts. The partnership combines...
by Michael Rodriguez | Oct 15, 2020 | Industry News
SurveyMonkey, a provider of agile software solutions for customer experience, market research, and survey feedback, has launched a new GetFeedback platform designed to help B2B orgs deliver high-value customer experiences, adapt to customer needs and nurture customer...
by Michael Rodriguez | Oct 14, 2020 | Industry News
The 2020 B2B Sales & Marketing Exchange is right around the corner, taking place on October 26-28 in a fully digital space. The now virtual event will feature 50+ sessions taking place over a three-day period, divided between six content tracks: Marketing...
by Sal LoSauro | Oct 13, 2020 | Blog
Welcome to my blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the...
