by Sal LoSauro | Oct 13, 2020 | Blog
Welcome to my blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the...
by Michael Rodriguez | Oct 12, 2020 | Solution Spotlight
Gifting platform Sendoso has expanded its platform with new features designed to help B2B marketers improve their ABM efforts through gifting to enhance their account-based everything (ABX) plays. Back-of-the-Box Details The updated Sendoso platform aims to help B2B...
by Michael Rodriguez | Oct 9, 2020 | Industry News
Uberflip, a digital content experience platform, has launched a new campaign tool designed to help marketers personalize their digital content to empower their ABM and demand generation campaigns. The new Uberflip Campaign Essentials tool aims to customize digital...
by Ajay Awatramani, Marketo; Dev Ganesan, PathFactory | Oct 9, 2020 | Demanding Views
In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We’re only halfway in, and we’re already seeing unparalleled acceleration in the consumerization of B2B buyers. B2B buyers are now more aggressive in their research, and want to...
by Michael Rodriguez | Oct 8, 2020 | Industry News
RollWorks, an account-based platform, has launched a new technology partner ecosystem, designed to allow marketing and sales teams to orchestrate engagement across multiple channels at scale and improve their account data flow between their marketing tech tools. Users...
by Michael Rodriguez | Oct 7, 2020 | Industry News
Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer experience management (CXM) platform that is designed to help marketers uncover buyer insights, enhance global engagement and gain better feedback on...
by Michael Rodriguez | Oct 7, 2020 | Industry News
Alyce, a personal gifting and swag platform, has expanded its leadership team with the appointment of Emily Glass as Chief Operating Officer. Glass brings years of extensive operational and technical knowledge, along with product and customer experience, including an...
by Klaudia Tirico | Oct 7, 2020 | Industry News
When the world shut down in March 2020 and work-from-home mandates came into play, many businesses turned to Zoom to stay connected with employees, colleagues, partners, clients and prospects. Now, business meetings on the Zoom platform are part of the new normal for...
by Michael Rodriguez | Oct 6, 2020 | Industry News
New research from SurveyMonkey shows a dedicated effort to providing high-quality customer experiences (CX), with 89% of C-level executives heavily investing in CX. Eighty-seven percent of CX professionals also claimed that customer feedback holds more importance than...
by Klaudia Tirico | Oct 6, 2020 | Industry News
Triblio, an account-based marketing company recently acquired by IDG, has released a new ABM module designed to automate and scale high-performing multichannel campaigns. The Triblio Orchestrator is an extension to the company’s existing platform that aims to...
by Michael Rodriguez | Oct 5, 2020 | Solution Spotlight
Episerver’s Intelligence Cloud is designed to provide B2B teams with personalized marketing and sales content analytics to help users maximize their content effectiveness and commerce revenue generation across digital channels. Back-Of-The-Box Details...
by Michael Rodriguez | Oct 2, 2020 | Industry News
PFL, a marketing automation and direct mail solutions provider, has announced its Preferred Address Capture tool, which aims to help marketers deliver engaging brand experiences to their remote prospects through their direct address. Preferred Address Capture is...
