Demand Gen Report
New IT Spend Report for the 2025 B2B Market
External IT spending is expected to approach $5 trillion for the first time, according to the findings of HG Insights’ IT Spend Report: The Ultimate 2025 B2B Market Forecast. Companies...
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Medigap Life Boosts Revenue Growth by 300% with Enhanced Call Center Solutions
Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of individuals and families work with the company’s highly specialized agents to compare…
Case Studies February 6Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the…
Feature February 5Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S.,…
News Brief February 4