by Jim Sharpe, Aventri | Aug 21, 2020 | Demanding Views
Event marketing is undergoing a digital transformation, driven by travel and meeting restrictions due to Covid-19. In the past, CMOs spent 25% to 30% of their budgets on in-person meetings and events, according to research by Frost and Sullivan. Today, this sector is...
by Michael Rodriguez | Aug 20, 2020 | Industry News
Folloze, a personalized B2B marketing platform, has launched ABM Now, an all-in-one ABM solution that combinesFolloze’s platform with Demandbase’s firmographic data to help marketers improve the personalization of their revenue-generating campaigns based...
by Marjorie Romeyn-Sanabria | Aug 20, 2020 | Industry News
Terminus has appointed Ed Frederici as the company’s new Chief Technology Officer (CTO), overseeing its engineering and technology teams. The new C-level addition follows Terminus’ ambitious buildout of its ABM integration with Salesforce Pardot and the...
by Michael Rodriguez | Aug 19, 2020 | Industry News
KickFire, a provider of IP address intelligence and first-party intent data, has released SPARK, a free tool designed to send real-time alerts of companies showing interest on their website. KickFire SPARK aims to provide companies with specific insights into their...
by Michael Rodriguez | Aug 19, 2020 | Blog
Some of the best marketing campaigns are those that tell a story, resonate with audiences and leave a lasting impression. And as the digitalization of B2B marketing continues, marketers must evolve to adopt new tactics that drive audience engagement. Corporate...
by Michael Rodriguez | Aug 17, 2020 | Solution Spotlight
Data management and orchestration platform Openprise uses its API Factory solution to provide businesses the ability to transform automated processes into functional APIs and simplify tech stacks and cost reduction. Back-Of-The-Box Details The API Factory is designed...
by Tessa Barron, ON24 | Aug 14, 2020 | Demanding Views
As we all know, COVID-19 has changed everything. Everything from how we get groceries to how we have happy hours, to how we consume entertainment. Not to mention work has gone totally digital. As we get on video conference calls and work from home, the line...
by Marjorie Romeyn-Sanabria | Aug 13, 2020 | Financial News
Gong, the Revenue Intelligence Platform that uses artificial intelligence to support revenue teams, announced its success in raising $200 million in Series D funding, bringing the company’s valuation to $2.2 billion. With total funding...
by Michael Rodriguez | Aug 13, 2020 | Industry News
LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually. The new Sales Navigator...
by Michael Rodriguez | Aug 13, 2020 | Industry News
NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli as its new CEO, succeeding Toby Gabriner. The appointment is intended to shepherd the company into expanding its...
by Michael Rodriguez | Aug 12, 2020 | Industry News
March Communications, a public relations agency with a specialty in tech PR, content marketing and influencer marketing, has launched a podcasting-as-a-service program called In the Pod. The program aims to help B2B and customer tech brands provide a new channel to...
by Michael Rodriguez | Aug 12, 2020 | Industry News
B2B influencer marketing has shown to improve marketing program results but a large majority of organizations still struggle with implementing an influencer marketing strategy, according to a new report from TopRank Marketing, a B2B marketing agency. Those who have...
