KickFire Launches Account Intelligence Tool

Published: August 19, 2020

KickFire, a provider of IP address intelligence and first-party intent data, has released SPARK, a free tool designed to send real-time alerts of companies showing interest on their website.

KickFire SPARK aims to provide companies with specific insights into their website traffic, helping marketing and sales to identify account-level data such as the company name, industry, employee count, etc. for enhanced marketing initiatives.

The solution also positions users to:

  • Receive alerts from high-value accounts displaying buyer intent;
  • Engage with interested accounts earlier in the buyer’s journey;
  • Create targeted messaging based on the content the account consumes; and
  • Learn which campaigns generate higher value traffic.

“Most of a B2B buyer’s decision is made before they ever engage with a salesperson,” said Stephen Oachs, CEO of KickFire, in a statement. “This has contributed to an unprecedented rise in first-party intent data to identify in-market buyers and drive more sales. In fact, market research done by Signal indicates that more than 80% of companies said they will increase their use of first-party intent data this year, and we’re beyond excited to be part of that journey.”

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