by Michael Rodriguez | Jul 28, 2020 | Industry News
Usermind, an Experience Orchestration (XO) Platform, has partnered with marketing and sales platform MarketStar to help customer success teams orchestrate customer journeys that achieve better business outcomes. The partnership combines Usermind’s XO platform...
by Michael Rodriguez | Jul 27, 2020 | Industry News
6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated...
by Michael Rodriguez | Jul 27, 2020 | Solution Spotlight
Event success platform Bizzabo intends to help companies streamline event operations and create rewarding and impactful experiences for their buyers by amplifying their brand, deepening relationships and growing their events’ impact. BACK-OF-THE-BOX DETAILS The...
by Nick Runyon, PFL | Jul 24, 2020 | Demanding Views
The question on every marketer’s mind right now is, “What do we do next?” Events are canceled, but marketing teams are still expected to deliver results as they did before COVID-19 hit. Some of the biggest brands are making bold moves with direct mail, and those...
by Michael Rodriguez | Jul 24, 2020 | Case Studies
Aircall, a call center tech provider, wanted to improve its cadence management and conversion rates, hoping to optimize its ability to better reach its ICP and potential enterprise accounts. The company sought to improve its cadence management by using a sales...
by Marjorie Romeyn-Sanabria | Jul 23, 2020 | Industry News
Corporate Visions, a provider of science-backed marketing products has launched the Memorable Marketing System. Designed based on existing research that examines how buyers make decisions, the new product offerings aim to draw marketers away from thinking about...
by Michael Rodriguez | Jul 23, 2020 | Financial News
Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity Partners (SEP) and existing investors. The company plans to use the funding to increase and improve the production of its digital experiences...
by Marjorie Romeyn-Sanabria | Jul 23, 2020 | Industry News
As the future of business remains uncertain for many B2B organizations, Salesforce has released three new innovative services to help marketers understand what prospects and customers are doing to better assist them in their buying journeys. The company recently...
by Michael Rodriguez | Jul 22, 2020 | Industry News
Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences to their buyers, accelerating digital transformations and strengthening real-time data security. The partnership intends to provide:...
by Klaudia Tirico | Jul 22, 2020 | Industry News
Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution...
by Michael Rodriguez | Jul 20, 2020 | Industry News
Invoca, an AI-powered call tracking and analytics platform, has partnered with digital experiences analytics solution Decibel to enable marketing teams to optimize their digital experience and increase conversion rates, revenue and customer retention. The integration...
by Michael Rodriguez | Jul 20, 2020 | Solution Spotlight
The Personal Experience (PX) Platform from Alyce, an AI-powered gifting service, aims to improve the sales and marketing outreach process by helping enterprise teams create personalized, one-to-one gifts that drive loyalty with buyers, prospects and partners at scale....
